DTC
After Admitting To Mistakes In China, Can Adidas Make A Comeback?
Adidas has reported a fifth quarter of falling revenue in China. But after 25 years in the market, the sportswear giant isn’t backing down from a challenge. Read More
How Maia Active Is Winning The Athleisure Race
Luxury brands are finding it more challenging to get a leg up in China’s activewear segment. With a specific Asian-fit, Maia Active is a name to watch. Read More
CEO Philippe Prette on APM Monaco and China
The term “luxury” hints to heavenly comfort, indulgence, and experiences beyond the ordinary, and that’s exactly the basis of jewelry label APM Monaco. From the attentive five-sensory experience in-store, to… Read More
Is Athletic Retailer Baleaf China’s Rival to Lululemon?
Dubbed the affordable version of Lululemon, Baleaf is a best-seller in Amazon’s Yoga category. But can the Chinese brand take the lead in DTC athlesiure? Read More
Chinese Swimwear Brand Cupshe Makes Waves in the US
An outbound company from China has become one of the most popular swimwear brands in the US. What’s the secret to their success? Read More
Can PatPat Become the SHEIN for Childrenswear?
Dubbed as the “SHEIN of children's apparel,” how has PatPat leveraged localization and marketing strategies for global expansion? Read More
Behind C-Beauty Disruptor Florasis’ Global Expansion
Florasis has ridden the hype wave of Chinese beauty to become a global phenomenon. Here’s what it did to challenge competitors in international markets. Read More
Shopify Pairs with JD.com to Win Cross-Border Sales
Shopify is joining with Chinese retail giant JD.com to create more cross-border sales between the West and East. But will it actually work? Read More
Brave New World: How 2021 Was a Useful Reset for Luxury
As 2021 comes to a close, the year will likely be remembered as that of an important reset for the luxury sector. Read More
How TikTok and Shein Are Taking Over the World
Among other things, 2020 will go down as the year that Chinese brands finally made it on the world stage, with TikTok and Shein leading the way. Read More
