Douyu
Why Brands Need To Keep Tabs On China’s Turbulent Gaming Sector
As fashion and beauty brands venture into China’s booming gaming industry, they should be wary of Beijing's increasing crackdowns on its tech giants. Read More
Is Outdoor Brand Arc’teryx Quietly Pivoting to a “China First” Strategy?
How much Amer Sports and Arc’teryx will change under Chinese leadership? China is shifting from an important market to the most important market. Read More
A New Crackdown on Livestreaming Content
Chinese authorities put the brakes on a surge in livestreaming content by reviewing major platforms and take punitive action against them. Read More
Live-Streaming Apps Boom in China, Fuel Celebrity, Create New Stars
China's online live-streaming video apps are becoming increasingly popular among both netizens and celebrities and giving brands like L'Oreal a chance to easily reach millions of potential fans. Read More
