douyin
5 Furry KOLs to Know in China’s Booming Pet Economy
Names like Gucci and Moncler are entering the pet economy. In China, the sector is worth $66 billion and comes with its own cohort of four-legged KOLs. Read More
Weibo to Launch New Interest-Driven Social App
Weibo’s new app Planet could challenge short-video giant Douyin. It could also land it in hot water for promoting celebrity culture. What should brands do? Read More
The Logic of Livestreaming in China Is Changing: What Does It Mean for Luxury?
Despite the clear opportunity for brands to leverage livestreaming e-commerce, the nature of the format is changing rapidly Read More
Apple Opens a Douyin Account. Will It Pay Off?
Apple continues to capitalize on the popularity of short video platforms like Douyin to drive engagement and connect with fans. Read More
Could Bilibili’s Variety Show Push Attract Luxury Brands?
With China’s crackdown on gaming and entertainment showing no signs of stopping, short video platform Bilibili finds itself in make-or-break territory. Read More
What Does China’s Beauty Buying Look Like Post-Lockdown?
Have months of lockdowns hurt China’s beauty consumption? Evidently not, as a new study predicts the market will swell to $15 billion in 2024. Read More
Are Chinese Middle-Aged Men Luxury’s Next Big Spenders?
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Read More
Shanghai Fashion Week Expects Over 100 Million Viewers for Digital Schedule
For 20 years, Shanghai Fashion Week has dominated the local fashion scene. With new dates announced, the event is making its post-lockdown comeback online. Read More
Lancôme Nets $1.5 Million in 10 Days on Douyin
Over 10 days in May, luxury beauty brand Lancôme had sales in excess of around $1.5 million on China’s short video platform Douyin. Read More
First Chopard, Now Audi. Why Brands Can’t Get IP Right in China
Audi’s recent commercial campaign was called out for being word-for-word plagiarism of a Douyin blogger. Can the luxury carmaker restore its reputation in China? Read More
