douyin
Why The Chinese Cultural Consumer Could Power A Luxury Resale Boom
Any aversion to secondhand luxury is fading fast among CCCs interested in collecting archive pieces and reducing their carbon footprint. Read More
Alibaba And JD.com Keep Double 11 Revenues Secret. The Chinese Consumer Is Clearly Changing.
Keeping quiet on the final results of Double 11, China’s biggest e-commerce giants face stiff competition and changing consumer sentiment. Read More
‘Crazy Little Brother Yang’ Is Douyin’s First-Ever Livestreamer With 100 Million Fans
‘Crazy Little Brother Yang’ is Douyin’s first-ever livestreamer to reach over 100 million followers. Could he be the next Li Jiaqi? Read More
Meet Ushopal: The Accelerator Bringing Niche Beauty Brands To China
Can small beauty labels stand out against giants like L’Oréal in China? Here’s how one brand accelerator is putting them on the map. Read More
Emerging Chinese Fashion Talents Steal The Show At Shanghai Fashion Week
Following strict pandemic restrictions, Shanghai Fashion Week successfully hosted 84 physical shows and 12 trade shows from September 22 to 30. Read More
Could China’s ‘Micro Variety Show’ Trend Be Luxury’s Next Big Thing?
As young viewers and sponsors alike migrate to short video platforms, Zhihu is taking a new approach to entertainment by launching three mini reality shows. Read More
Choosing The Right Social Media Platform For Your Fashion Or Beauty Campaign
KOL campaigns are an essential part of marketing. But understanding which platforms have the biggest ROI for your product can make a big difference. Read More
Burberry Brings Its Signature TB Monogram To Chinese TikTok
Burberry collaborated with Douyin to dress the short-video platform’s virtual avatars named Zaizai. Which brand will be next to leverage the feature? Read More
Why ByteDance’s Attempt To Mimic Xiaohongshu Failed Again
ByteDance’s app Kesong, which resembles Xiaohongshu, was removed from the app store just a few weeks after its release. Where did it go wrong? Read More
A Guide To China’s Top Livestreaming Apps
The growing popularity of livestreaming apps in China points to social e-commerce as the new e-commerce. Here’s why the KOL-to-sales interest model works. Read More
