douyin
Which Chinese Video-Sharing Site Is Right For Your Brand?
Douyin, Kuaishou, and Bilibili are undeniably the top emerging platforms in China today, but which is the best one for your luxury business? Read More
Douyin Offers Flagship Stores for Brands
By launching flagship stores for brand accounts, Douyin proves once again that it is much more than just a short-video platform. Read More
Is China’s Luxury Future In Vintage?
Chinese fashion consumer preferences have moved toward classic items that hold their value. Does that open the door for second-hand luxury in China? Read More
On Douyin, Bragging About Wealth Is a Big No-No
The Bytedance platform has banned almost 4,000 users for showing off their wealth, signaling increasing content restrictions on China’s internet companies. Read More
Cash for Creators and the Battle for Short Video Dominance in China
Although far from new in China, short video is shaping up to become a bigger battleground for platforms in 2021, with implications for brands and content creators as well. Douyin, the… Read More
With Trump Gone, TikTok Could Get a Chinese Makeover in 2021
Having weathered a crusade by former President Trump to force the sale of TikTok’s U.S. operations to a consortium led by Oracle and Walmart (a deal that looks like it… Read More
The First Rule of Clubhouse Is Don’t Talk About Clubhouse
Chinese users flocked to Clubhouse, a US-based, invite-only chat app, to take part in public discussions on sensitive topics. Then China shut it down. Read More
Future Tech China: Douyin’s Winning 2021 Playbook
The gloves are coming off for Douyin this year. Here are five things they’ll do to guarantee their ascendancy at home in China over the course of 2021. Read More
How Cartier Won China’s Social Media
The consumer landscape has moved slower in luxury because of traditional notions about the industry. But in China, Cartier is bucking that trend. Read More
Knowledge-Based Video Content Is the Latest Battleground for Chinese Tech
Brands worldwide are already well aware of China’s short video boom of the last few years, which has powered the growth of hugely popular platforms such as Bytedance’s Douyin (TikTok’s… Read More
