douyin

For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More

Making partnerships with influencers is becoming a more expensive and riskier proposition for brands—and fake followers are only one part of the problem. Read More

Jing Daily breaks down the five major reasons behind Louis Vuitton’s runaway success and where they can improve in the future. Read More

There are clear signs that the popularity of Korean beauty (K-beauty) brands is quickly fading after being trendy for almost a decade in China. Read More

Video platforms such as Douyin are selling Taobao products, while WeChat and Little Red Book are getting into the mix by testing e-commerce functions. Read More

The market research firm eMarketer forecast China’s retail e-commerce sales is set to grow by roughly 27 percent to reach $1.94 trillion in 2019. Read More

With luxury hubs leveraging the social platforms to maximize their network, let us take a look at the three unconventional approaches undertaken by brands. Read More

The French luxury brand Celine recently unveiled its e-commerce service in Asia, which covers countries from China and Singapore to Japan. Read More

For this year’s Met Gala, the Met harnessed the power of the Chinese video-sharing app Douyin to the tune of 170 million views in 48 hours. Read More

Geotagged content is set to be one of the defining trends for location marketing in the coming years. Here is what luxury brands need to know. Read More