douyin

Live-streaming has officially arrived in China, but that doesn't mean it will be an immediate boon for every Chinese platform. Read More

For brands looking to reach the Chinese hospitality market, innovation is the key to standing out — but so is good old-fashioned emotional connection. Read More

Gen Z consumers are looking for more private, interest-based social media communities beyond WeChat. Could Ruwo offer new opportunities to luxury brands? Read More

We outline where to find the right platform for live commerce, how to cooperate with hosts, and the types of promotions to consider. Read More

2019 has been a banner year for e-commerce live streaming in China, with Alibaba’s Taobao leading the way by cultivating high-performing live stream hosts. Read More

Beauty is booming in China, but there are new developments in this lucrative market that beauty brands should be aware of right now. Read More

This year, The BoF 500, the definitive index of the people shaping the fashion industry, saw six Chinese individuals added to the list. Read More

With Western brands focusing on sales within China, there is a growing demand for executive education to help brands navigate this complicated market. Read More

While major players such as Tik Tok are already carving up the short video streaming space, the battle for China’s vloggers is still heated. Read More

For brands wondering what they’re missing, here’s a clue: Bilibili is more than just a place where young Chinese consumers watch anime. Read More