douyin

Fast-forward to 2020, and users are already spending more time on Douyin than they are on WeChat, swiping for hours between short videos. What went wrong? Read More

China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More

Kuaishou and Douyin are the two largest short-video platforms in China. However, the two platforms have evolved quite differently. Read More

We gathered report insights from Boston Consulting Group (BCG), McKinsey & Company, and Kantar China to give an overview of strategic alignment. Read More

WeChat Channels gives users a feature to create sub-one-minute videos or photos with a short blurb and distribute to the public. Read More

As coronavirus concerns are causing more people to stay indoors, livestreaming is bringing opportunities to cosmetic brands and beauty vloggers. Read More

We take a look at how China’s major e-commerce platforms approach these festivals, and what are some of the best practices brands can implement. Read More

Fan groups are a smart way for brands to build a rapport with fans and support them to do what they love — instead of simply pushing products on them. Read More

In the debut of our new column, KOL Confidential, we ask sneakerhead "Big Monster" to spell out what marketing campaigns works for his audience. Read More

WeChat now wants to add a beta short-video feature for it users to compete with the increasing popular platform Douyin, known as TikTok outside of China. Read More