douyin

From partnering with major e-commerce platforms to signing up the hottest young celebrities, China has transformed how luxury brands position themselves. Read More

In China, social media platforms are currently fighting over the video-sharing realm. Jing Daily explains which ones are right for your luxury brand. Read More

For luxury brands, China is no longer a market for dumping unpopular inventory or lazily opening new stores and hoping for the best. Read More

The tasteless Spirit Boy aesthetic is the latest trend to captivate China’s Generation Z. What do brands need to know about this ironic fad? Read More

Luxury brands that are staying afloat in China integrate both online and offline journeys and provide consistent experiences via omnichannel strategies. Read More

The first installment of Content Commerce Insider’s new series demystifies the fundamentals that drive Chinese e-commerce. Read More

A growing counterculture within China’s younger generations is increasingly pushing back against unreasonable work hours, which has led many to seek early retirement. Read More

With the help of various experts in the field, Jing Daily takes a look at the public relations pitfalls TikTok could have avoided. Read More

Douyin has announced it will gradually cut ties with third-party platforms as a way to create a larger selling space for its own shop. Read More

Gen Zers have repurposed the term “Sexually frigid” as a fashion statement, but does the trend have sales potential for brands in China? Read More