douyin

What should brands do to stand out in a marketplace crowded with influencers? Read More

Data intelligence firm Gartner L2 released a report on influencer marketing and the effectiveness of celebrity endorsements in China. Read More

Weibo, Little Red Book and Douyin beat WeChat among travel influencers for their massive visual and searchable user-generated content. Read More

This new breed of international influencers spend lengthy periods of time in both China and abroad to develop a considerable following of global fans. Read More

To celebrate Chinese Valentine's Day, French luxury label Christian Dior opened an official account on Douyin, the country's viral short video platform. Read More

Here are eight tactics of influencer and KOLs marketing for luxury brands in China. Read More

French luxury giant Chanel became the latest high-end brand to set up a presence on Douyin, the trendiest, millennial-focused short video social site in China. Read More

While Douyin may be China’s hippest social media app, there are many reasons it may not be the right platform for luxury brands. Read More

As mobile payment booms by 200 percent, Chinese users are far less concerned about online privacy than their western counterparts. Read More

Fan Bingbing slipped to third behind Hong Kong actor Shawn Yue, who became the brand ambassador of Tommy Hilfiger last summer. Read More