douyin

Here's what brands can learn about marketing on China's fast-growing app, Douyin, thanks to user information collected by CAAS Data. Read More

Chinese influencers may charge brands different fees for promoting products on various social media platforms depending on these factors. Read More

Jing Daily spoke with Chinese social media influencer Anny Lou to find out what's going on with marketing on platforms like Douyin and Little Red Book. Read More

Brands may be focused on short video platforms like Douyin and Little Red Book, but long-form videos can still attract viewers in China. Read More

Chinese women continue to become a dominant force in the travel industry as Ctrip notes that they are the majority of travelers and tourism decision-makers. Read More

According to a new report by Gartner L2, 84 percent of all premium beauty brand engagement on Weibo is driven by posts featuring celebrities. Read More

Italian luxury outerwear brand Moncler’s disruptive retail experiment “Moncler Genius Project" has proven to be a success in 2018. Read More

Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More

Do you know how much do influencers in China make? And how does that compare to the revenues of Western influencers on platforms like Instagram and Youtube? Read More

Don’t rule out the grassroots KOLs, get smart about product seeding, pay attention to e-commerce KOLs and more. Read More