Double 11
Millennial Women Lead As China’s Most Important Consumer
Young female employees are moving the needle for the luxury market in China, usually first-time purchasers looking to fit in socially and professionally. Read More
Pinduoduo Sales Jump Alongside Chinese Consumer Spending
On November 12, China’s third-largest e-commerce player, Pinduoduo, posted a revenue jump of 89 percent to $2.1 billion over the third quarter. Read More
As China Clamps Down on Big Tech, Shares Tumble
Attempts by China to regulate big tech are being felt by its big conglomerates like Alibaba and Tencent which saw billions wiped. Read More
Understanding 11.11: Alibaba’s Mega Shopping Festival
Every year, Alibaba’s 11.11 Global Shopping Festival (also known as “Singles’ Day”) sets the tone for the state of consumer spending in China. This year, the story isn’t about the… Read More
How Kering Delivered Its Heritage With Gen-Z Audiences
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Caudalie, VERO MODA, and Kering. Read More
Report: Consumer Data to Know for Singles’ Day 2020
In a pre-Double 11 consumer survey, AlixPartners reports on how Chinese consumers might spend their money during the online shopping festival. Read More
Is Celebrity Endorsement Enough For Brands To Elevate Their China Approach?
Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Lanvin, Blank Me, and Swarovski. Read More
Will Luxury Brands Follow Dior’s Digital Approach This Singles’ Day?
Dior's first-ever Singles’ Day limited series will be available on the brand’s official WeChat boutique and website. Will other luxury players follow suit? Read More
Is Topshop’s Failure in China a Fast Fashion Problem?
COVID-19 has already hurt many brands, and now it’s British fashion label Topshop’s turn. Does its failure mean fast fashion is finished in China? Read More
Will China’s Shopping Festivals Save The Luxury Market?
To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Read More
