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Decoding “Too Cool” — The Uprising Subculture That Embraces Looking “Tasteless”
“Too Cool” was once used with contempt towards China’s rural population, but now it’s been re-labeled as “cool” by young Chinese netizens. Read More
Beyond Weibo And WeChat: 4 Chinese Social Platforms With Big Luxury Potential
From video sites to Instagram competitors, global luxury brands have been branching out to a number of rising Chinese social media sites. Read More
As Beijing Cracks Down On Outdoor Advertising, Luxury Giants Go Digital
Beijing's luxury-obsessed consumers are now more spoiled than ever, as many of the world's top high-end brands have learned that outdoor advertising is less effective than online outreach and have… Read More-
Burberry To Join China’s Digital Revolution With Beijing Fashion Bash
Burberry acts on China's digital revolution and becomes the first luxury brand to use China's location-based social network, entering those who unlock the Burberry badge in a raffle for tickets… Read More -
Like Jing Daily? Don’t Miss Us On Social Media Networks
We regularly post photos and extra content on Twitter, Facebook, Weibo and Kaixin not included on the Jing Daily website. Read More
