dolce & gabbana
Trends in Digital Marketing in China
Digital marketing trends change so quickly in China that it's been hard for Western brands to keep up. Here's what's trending with cutting-edge companies. Read More
How to Attract Entry-Level Luxury Buyers in China
This year a greater number of luxury players are expected to rethink their expansion strategy and incorporate the midsize segment into their global vision. Read More
China’s Most Controversial Luxury Incidents in 2019
Jing Daily’s selection of the top 5 China luxury controversies in 2019, from Burberry’s Chinese New Year campaign to Versace and Coach's geography missteps. Read More
Is Social Selling China’s Next Big Marketing Trend?
With “influencer fatigue” taking over consumers in China, brands will need a new way to market their products. That's where social selling comes in. Read More
Will Hong Kong Recession Kick Start a Sustainable Second-hand Luxury Market?
Some companies are starting to focus on the rise of second-hand shoppers as an opportunity to target an entirely new type of Hong Kong luxury consumer. Read More
China’s Changing Masculinity Propels a Brand New Idol
What is the latest male idol like in China? One thing is for sure: He's a far cry from the K-pop idols of years past. Meet Li Xian. Read More
Three Future Trends in Chinese Luxury
At a recent Tong Digital breakfast briefing, the future of Chinese luxury was discussed, and some surprising points were made. Read More
In Milan, Versace and D&G Continue to Suffer
Fashion week presents an opportunity for brands to connect with Chinese audiences. At MFW, some brands excelled while others missed the mark. Read More
Could China Soon Demand More Say on Luxury Leadership?
As the Hong Kong protest deepen, China is taking unprecedented measures in an effort to reclaim control without looking too overtly involved. What’s next? Read More
Successful “Heritage” Marketing Resonates with Consumers in China
For heritage brands in China communicating a brand’s legacy without overexposing the brand in the digital sphere has become a continuous struggle. Read More
