dolce and gabbana

Following its CNY fiasco, will the brand’s latest WeChat Mini Program campaign cause Chinese consumers to fall back in love with Burberry? Read More

China's luxury spending sees no sign of cooling down in the coming years, according to McKinsey & Company's latest China luxury report. Read More

What preemptive measures can brands build into their creative processes to help them avoid cultural pitfalls while staying true to their brand messages? Read More

Burberry’s Chinese Lunar New Year tribute draws online controversy over creepy fashion shots that shows a lack of understanding of CNY culture. Read More

Controversial marketing mistakes in the Chinese market keep high-level executives at international luxury brands awake at night. Read More

Italian fashion powerhouse Dolce & Gabbana’s latest online marketing campaign has come under fire for trivializing China’s centuries-old culture. Read More

Data intelligence firm Gartner L2 released a report on influencer marketing and the effectiveness of celebrity endorsements in China. Read More

The handling of a fight that broke out as buyers reportedly queued inside a Paris Balenciaga store has led to accusations of discriminatory treatment. Read More

Which brands’ Chinese New Year digital campaigns are strongest this year? We ranked 10 of the biggest. Read More

Today on social media, Chinese consumers are talking about style icon Chen Xuedong buying the iPhone X for all his staffers and actress Yang Mi singing. Read More