dolce and gabbana
When Controversy Hits in China, Luxury Brands Bank on Short Attention Spans
Some global luxury brands have created marketing campaigns that have offend the sensibilities of Chinese netizens. What lessons can be learned? Read More
Dolce&Gabbana Appoints a New Asia Pacific CEO & More
The appointment of Carlo Gariglio as the D&G CEO for Asia Pacific region is seen as the brand’s first comeback to the China market. Read More
Exclusive: Burberry Plays Cupid on China’s Love Day
Following its CNY fiasco, will the brand’s latest WeChat Mini Program campaign cause Chinese consumers to fall back in love with Burberry? Read More
4 Key Takeaways from McKinsey’s Chinese Luxury Consumers 2019 Report
China's luxury spending sees no sign of cooling down in the coming years, according to McKinsey & Company's latest China luxury report. Read More
Building Brand Resilience in an Era of Hyperconsciousness
What preemptive measures can brands build into their creative processes to help them avoid cultural pitfalls while staying true to their brand messages? Read More
Burberry’s Weird Chinese New Year Tribute Stirs Controversy
Burberry’s Chinese Lunar New Year tribute draws online controversy over creepy fashion shots that shows a lack of understanding of CNY culture. Read More
The 8 Controversies That Shook China’s Luxury Industry in 2018
Controversial marketing mistakes in the Chinese market keep high-level executives at international luxury brands awake at night. Read More
Is it Racist?: Dolce & Gabbana’s New Ad Campaign Sparks Uproar in China
Italian fashion powerhouse Dolce & Gabbana’s latest online marketing campaign has come under fire for trivializing China’s centuries-old culture. Read More
Influencer Marketing in 2018: What Luxury Brands in China Need to Know
Data intelligence firm Gartner L2 released a report on influencer marketing and the effectiveness of celebrity endorsements in China. Read More
Alleged Balenciaga Store Racism Angers Chinese Consumers
The handling of a fight that broke out as buyers reportedly queued inside a Paris Balenciaga store has led to accusations of discriminatory treatment. Read More
