diversity
How Fashion Brands Can Craft An Effective Glocalization Strategy
Finding the right balance of marrying global strategy and local cultural context is vital for the success of brands in China. Read More
Inclusive Marketing Matters in China
Luxury can’t avoid the increasing significance of diversity. In China, an increasing number of brands have embedded it within their marketing. Read More
Why Luxury Brands Must Redefine Their Views on Diversity and Sustainability in China
From the perception of many Western luxury leaders, China seems uninterested in sustainability and diversity. But is this accurate? Read More
Should Brands Distance Themselves From ‘Controversial’ Celebrities?
After a spate of recent boycotts, should luxury brands distance themselves from controversial KOLs? The answer might surprise you. Read More
LVMH Prize Jury Sorely Lacks Diversity
Fendi womenswear director Kim Jones has become the newest member of the LVMH Prize’s all-star jury, doing little to fix the panel's diversity problem. Read More
Rapper’s Deluxe: Why Hip Hop and Luxury Are Suddenly Such a Good Mix
Rappers have been singing and wearing luxury fashion and jewelry brands for decades. Now it’s time for them to represent some of those. Read More
How Can Luxury Brands Earn Cultural Credibility From China’s Gen Z?
As China’s Gen Z exhibits a values-driven approach to consumerism, how can luxury players elevate their cultural credibility among this group? Read More
Can Victoria’s Secret Undo Its Sexist Past?
Victoria’s Secret has revealed that the freestyle skier, Eileen Gu, will be one of seven new figureheads replacing the company’s sexist VS Angels. Read More
The Intersection of Popular Culture & Luxury Is Here to Stay
Popular culture in China has become a bonafide phenomenon and an unstoppable force to be reckoned with. And global luxury brands have taken notice. Read More
Insider Tang Shuang on China’s Fashion Media
The influential fashion critic Tang Shuang talks to Jing Daily about the future of fashion publishing in China and much more. Read More
