Disney
Mermaidcore: Disney’s The Little Mermaid Makes A Big Splash In Fashion
The live-action revival of Disney’s The Little Mermaid has inspired plenty of fashion fit for a siren. But the trend might ebb sooner rather than later. Read More
Xiaomi Celebrates 100 Years Of Disney, Hennessy Hits Sneaker Con Guangzhou: China Collabs Of the Week
Sneaker Con hits Guangzhou’s with a lively hip-hop Hennessy presentation, while Chinese Apple rival Xiaomi gets nostalgic, and Shiseido taps To Summer. Read More
Fendi x Heytea, LePop’s Hot IP, And Li-Ning x Disney: China Collabs Of The Week
From Fendi’s trending bubble tea bonanza to the social media struggles of Li-Ning’s Disney collabs, this week covers the highs and lows of brand alliances. Read More
Cai Xukun And G-Dragon Prove Fan Power and More: China Collabs Of The Week
China’s social media platforms are blowing up for brand collabs like G-Dragon’s new Peaceminusone Nike sneakers and Cai Xukun’s Gentle Monster four-piece eyewear collection this week. Read More
Phillip Lim and Prabal Gurung Join Forces on New Disney+ Series
Disney+ has recruited Phillip Lim and Prabal Gurung for its upcoming series. Will the collaboration lead to co-branded products and fashion collections? Read More
CollaBrands: Adidas Goes Green in Sustainability Partnerships With Disney and Depop
Gen Z and millennials seek out brands that represent their beliefs, and one of the core values for both demographics is the need for sustainability. Read More
CollaBrands: Marvelous Brand Collaborations — Gotta Catch Them All
Entertainment franchises with staying power consistently partner with consumer brands on product licensing, cross promotions, and brand collaborations. Read More
6 Brand Collaborations China Loved In February
In the current era of “mega collaborations,” straightforward one-on-one brand partnerships may no longer be enough to stand out from the crowd. Read More
3 Chinese Social Apps To Bet On in 2021
As China’s Gen Zers embrace a post-pandemic lifestyle and flock online, here are three platforms where brands can find them in 2021. Read More
Louis Vuitton Rolls the Dice With New Ambassador Liu Yifei
Louis Vuitton chooses the star of the Disney motion picture Mulan, Liu Yifei, as its brand ambassador. How will netizens react? Read More
