Disney
6 Brand Collaborations China Loved In February
In the current era of “mega collaborations,” straightforward one-on-one brand partnerships may no longer be enough to stand out from the crowd. Read More
3 Chinese Social Apps To Bet On in 2021
As China’s Gen Zers embrace a post-pandemic lifestyle and flock online, here are three platforms where brands can find them in 2021. Read More
Louis Vuitton Rolls the Dice With New Ambassador Liu Yifei
Louis Vuitton chooses the star of the Disney motion picture Mulan, Liu Yifei, as its brand ambassador. How will netizens react? Read More
CCI Q&A: Steven Ekstract on the Year in Content-Commerce
As 2020 draws to a close, Content Commerce Insider has been catching up with leaders in their fields to share reflections on this transformative period. Read More
Why Asia Is The Key To Netflix’s Expansion Plan
Netflix will double its spending on original content in Asia during 2021, so it can challenge rival streaming platforms like Disney+ and Tencent’s WeTV. Read More
The 5 Best Chinese New Year Products from Luxury Brands
Can luxury brands really sell rat products? Yes! If they're adorable. Here are 5 special Chinese New Year-themed lines that are totally irresistible. Read More
Luxury Brands Celebrate the Year of the Rat
The Lunar New Year is always a good excuse for luxury brands to offer cultural products to Chinese consumers, and this year, it’s the Year of the Rat! Read More
Chaumet’s New “Mulan” Approach in China
Chaumet, the French jewelry company, hopes to connect with a younger Chinese consumer by working with Liu Yifei, who’s staring in Disney's Mulan. Read More
Swire Properties Plans Shanghai Debut with The Middle House
The Piero Lissoni-designed Middle House will feature Swarovski's flagship store and an upscale eatery by New York-based chef Gray Kunz. Read More
China’s Theme Park Market to Overtake Japan, United States
China's theme park market is set to become the world's largest by 2020, but overseas brands are poorly positioned to benefit from most of the growth. Read More
