discount
The Instability Of China’s Top Livestreamers Could Be A Blessing In Disguise
Over the last year, some of China’s most influential livestreamers went silent, only to reappear in recent months. Could this actually be good for labels? Read More
Why Muji Fell Out Of Favor In China
The hashtag #why Chinese people don't like to buy Muji anymore# has over 340 million views. Does the Japanese retailer need to brace for a backlash? Read More
Luxury’s Post-Pandemic Playbook
When brands want growth, they are tempted to expand distribution and promote items. But a better idea is to follow the post-pandemic luxury playbook. Read More
10 Truths Brands Should Know About Livestreaming in China
E-commerce livestreaming has evolved into a large part of China’s e-commerce sector. But what questions should brands ask before they start livestreaming? Read More
Opinion: Luxury Brands Need More Distance From Discount Season
What luxury brands really need to do to engage Chinese consumers is to create some distance from the November discount season and 12/12. Read More
Luxury Brands Break Sacred ‘No Discounts’ Rule To Cope With China Slowdown
As China's luxury growth remains slow, Chinese media reports that top international luxury brands such as Hermès and Ferragamo are throwing caution to the wind by holding sales in China. Read More
Sergio Rossi Offers Pre-Order Perks For Chinese Online Shoppers
As home-grown and international players continue to battle it out in China's booming luxury e-commerce market, Shangpin recently scored a victory with the launch of an official pre-order microsite for… Read More
Flash Sales & The Fashion Industry In Asia: For Better And For Worse
The most unfortunate thing about the rise of online flash sales in Asia is that they are taking place right on the eve of a creative boom in the region. Read More
