direct-to-consumer
What Is Luxury’s Next DTC Opportunity in China?
Though far from a new retail segment, the past year has represented a turning point for direct-to-consumer (DTC) brands, particularly in China. Read More
How One Indie Luxury Brand Conquered The China Market
As China started becoming familiar with DTC brands, the American luxury label Senreve entered its market, bringing with it a perfect plan for success. Read More
2021 Could Be the Year of “Designer DTC”
In many ways, 2020 represented a turning point for direct-to-consumer (DTC) brands, particularly in China, as housebound consumers turned to online. Read More
Why China’s Young Consumers Love Brand Collaborations
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
Chinese Owners Bring International Brands to Double Down on the Market
With an inward-facing consumer market, international brands acquired by Chinese companies have intensified their focus on in-country marketing activities. Read More
Will Luxury Players Embrace China’s D2C Revolution?
Gen Zers are happy to remove the middleman and source directly for a better price, which is why they are open to D2C trends. Read More
How The Pandemic Has Changed China’s Fashion Industry
The COVID-19 pandemic has created real challenges for the Chinese garment industry, and China’s loss has become gains for other Asian suppliers. Read More
How Far Can D2C Unicorn Perfect Diary Go with New Capital?
Three-year-old C-Beauty brand Perfect Diary has secured 100 million in the latest round. How far can this infusion of capital stretch the brand's reach? Read More
