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direct-to-consumer

  • Content Commerce

    What Is Luxury’s Next DTC Opportunity in China?

    Avery Booker  |   Share
    Though far from a new retail segment, the past year has represented a turning point for direct-to-consumer (DTC) brands, particularly in China. Read More
  • Fashion

    How One Indie Luxury Brand Conquered The China Market

    Tiffany Lung  |   Share
    As China started becoming familiar with DTC brands, the American luxury label Senreve entered its market, bringing with it a perfect plan for success. Read More
  • Content Commerce

    2021 Could Be the Year of “Designer DTC”

    Avery Booker  |   Share
    In many ways, 2020 represented a turning point for direct-to-consumer (DTC) brands, particularly in China, as housebound consumers turned to online. Read More
  • Presented By Tong

    Why China’s Young Consumers Love Brand Collaborations

    CCI Team  |   Share
    China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. Read More
  • Market Analysis

    Chinese Owners Bring International Brands to Double Down on the Market

    Avery Booker  |   Share
    With an inward-facing consumer market, international brands acquired by Chinese companies have intensified their focus on in-country marketing activities.  Read More
  • Will Luxury Players Embrace China’s D2C Revolution?

    Adina-Laura Achim  |   Share
    Gen Zers are happy to remove the middleman and source directly for a better price, which is why they are open to D2C trends. Read More
  • How The Pandemic Has Changed China’s Fashion Industry

    Adina-Laura Achim  |   Share
    The COVID-19 pandemic has created real challenges for the Chinese garment industry, and China’s loss has become gains for other Asian suppliers. Read More
  • How Far Can D2C Unicorn Perfect Diary Go with New Capital?

    Yaling Jiang  |   Share
    Three-year-old C-Beauty brand Perfect Diary has secured 100 million in the latest round. How far can this infusion of capital stretch the brand's reach? Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 06/29/2022

Index LevelDaily Change% Change
229.47-$3.66-1.57%
LVMHKeringRichemont
-$0.99-$0.58-$0.03
View Index

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