diptyque
Why Niche Fragrances Like Diptyque And Byredo Are Booming In China
Chinese luxury consumers’ demand for fragrances can be divided into three stages — perfume, home fragrances, and personal care products — which are usually developed by brands in this order… Read More
How To Sell Luxury Fragrances in China Today
Given budget discrepancies, points of entry into the China market will vary for high-end fragrance brands both large and small. Read More
Miu Miu Unveils Its “Mountain Club” Pop Up in China
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
Niche Fragrances Are Winning Over Young Chinese Consumers. What’s Their Secret?
The China market offers one of the world’s most compelling opportunities for any fragrance brand, but understanding market nuances is key. Read More
The Smell of Success: How Niche Perfumes Perform in China
In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Read More
How Home Fragrances Became A Post-COVID Craze In China
The COVID-19 crisis, a greater awareness of perfume culture, and growing patriotism have all played a critical role in China’s hot home fragrance market. Read More
Diptyque’s Secret on Growing a “Scented” Business in China
The French niche fragrance brand Diptyque, famous for its chic candles, perfumes, and accessories, is having a breakout moment in China. Read More
Beauty Buyers in China Embrace Pricey Mega Boxes
The goodies-filled Christmas Advent calendar, an increasingly popular product in the Western beauty industry in recent years, has finally made its way into China. Read More
Scents of China: The Boom of Luxury Interior Fragrances
Interior fragrances are fast becoming must-have accessories for trendy Chinese luxury shoppers. Read More
The 10 Most Appealing Fragrance Brands for China Right Now
Fragrance market is booming in China in recent years. Which brands are doing the category best? Read More
