diptyque
The Smell of Success: How Niche Perfumes Perform in China
In China, consumers are still learning about perfumes. Growth has been slow, but for niche brands, now is a great time to find opportunities. Read More
How Home Fragrances Became A Post-COVID Craze In China
The COVID-19 crisis, a greater awareness of perfume culture, and growing patriotism have all played a critical role in China’s hot home fragrance market. Read More
Diptyque’s Secret on Growing a “Scented” Business in China
The French niche fragrance brand Diptyque, famous for its chic candles, perfumes, and accessories, is having a breakout moment in China. Read More
Beauty Buyers in China Embrace Pricey Mega Boxes
The goodies-filled Christmas Advent calendar, an increasingly popular product in the Western beauty industry in recent years, has finally made its way into China. Read More
Scents of China: The Boom of Luxury Interior Fragrances
Interior fragrances are fast becoming must-have accessories for trendy Chinese luxury shoppers. Read More
The 10 Most Appealing Fragrance Brands for China Right Now
Fragrance market is booming in China in recent years. Which brands are doing the category best? Read More
Lighter Fragrances Prevail With China’s “Innocent Princesses”
While bold and sexy fragrances are less interesting to Chinese consumers, there is a real appetite for more playful engagement from perfume brands. Read More
