dior

There's a growing desire among brands and consumers for products that aren't just for men or women -- it's a way to break traditional gender roles in China. Read More

China's economic slowdown has hit Prada, but the brand faces more problems with Chinese consumers, including a decline of desirability and quality concerns. Read More

A look at how Chinese male celebrities like Liu Hao Ran influence the fragrance market in China through social media channels like Weibo. Read More

The Peppa Pig market, with 800 global licenses, is so lucrative it has spurred counterfeiters in China, some that entwine the pig with brand logos from Dior and Supreme. Read More

A study by Hurun Research Institute released last week showed that the favorite gift-giving brands of 465 Chinese millionaires in 2018 included Cartier, Chanel, and Dior. Read More

To attract the attention of Chinese consumers, luxury brands have released special-edition Year of the Pig products to welcome this year's Lunar New Year. Read More

Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. Read More

As China’s booming short video services are starting to take user attention away from WeChat, “WeChat Story” is Tencent's latest attempt at keeping users in the fold, but will it become as successful as Instagram Stories? Read More

As luxury brands continue and update their WeChat strategies in the new year, how can they ensure their advertising budgets are used effectively? We interviewed several experts to find out. Read More

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More