dior

The exclusivity of collaborations like Dior x Stüssy are not very common and should be widely promoted in the West and to China’s eager consumers. Read More

KOLs are making a killing in China by promoting all kinds of brands, but they should be careful about testing what they promote before live-streaming it. Read More

The French brand Christian Dior has named the 20-year-old actor/singer Wang Junkai (Karry Wang) to be their new brand ambassador in China. Read More

As the gap narrows between international and mainland China pricing, more and more Western luxury brands are increasing their prices there. Read More

Recommerce is booming around the world, and China is no exception. But will consumers buy used luxury products there? Plum are betting that it will. Read More

The appointment of Carlo Gariglio as the D&G CEO for Asia Pacific region is seen as the brand’s first comeback to the China market. Read More

If LVMH’s acquisition of Tiffany's goes through, it could end up being one of LVMH’s smartest China-facing transactions to date. Read More

Success or failure in China has become an excellent predictor of a brand's future around the world. We break down the reasons why. Read More

Given Dior’s Chinese map crisis, and their perceived overreaction by playing a patriotic song at their Shanghai event, are Chinese now ready to forgive? Read More

Dior has become the latest major brand to inflict damage upon itself in China after it revealed a map of the nation that did not include Taiwan. Read More