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What China’s Arcade-Game Obsession Says About the Future of Retail Gamification
Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience. Read MoreWhy Wardrobe Sharing Platforms are Dangerous to Luxury Brands
Wardrobe sharing apps are the latest global hype. Despite a robust appetite for P2P apps, concern is growing over the long-term impact on the luxury market. Read MoreStrategies to Attract Beauty Luxury Consumers
Global beauty brands that want to keep up with the changes in China and get ahead of the competition should consider these strategies. Read MoreConfessions About ‘Oriental Style’ Luxury Brands Can Learn From
On May 29, many gathered at the upscale shopping mall Chengdu IFS to attend the T mag International Style Conference and discuss what is 'oriental style.' Read MoreWhy Most Luxury Brands Fail with Chinese Millennials
Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately. Read MoreCan China’s Beauty Brands Wrestle the Market Back from Western Ones?
Chinese-born beauty brands (C-beauty) are climbing the value chain, moving from producing low-cost items to high-end goods. Read MoreA New Beauty Travel Retail Model Revealed at Beijing Airport
Partnering with eight beauty brands including Dior and Estée Lauder, CDF-Sunrise Duty Free created a world-first beauty cluster in Beijing Capital Airport. Read MoreThe Hidden Power of WeChat Social CRM: What You Need To Know
Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read MoreHow Luxury Brands Take Chinese Consumers Cruising in New York
Cruise show has evolved into a competitive sport for fashion brands to present over-the-top experiences, commercially-accessible pieces in exotic locations. Read MoreCould WeChat Livestream Be a Shortcut For Brands to Sell?
Tencent opened up livestreaming on WeChat in early March, and has seen impressive sales results, we discuss the pros and cons for luxury brands to enter. Read More