dior

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More

WeChat's newest "Time Capsule" feature, similar to Instagram Stories, allows users to post instant videos that last for 24 hours. Read More

As many brands increasingly use livestreaming to monetize that attention, they need to understand what's driving the estimated $5-billion livestreaming juggernaut in China. Read More

With the help of VR, Paris watchmaker Cartier opened to let consumers immerse in the narrative behind the company’s Santos watch collection, which cost up to about $57,800 (RMB 402,000). Read More

Here is how Tencent is vying for the attention of international luxury brands and relying on them to bounce back from the current downward trend. Read More

Christian Dior became the first luxury brand in China to leverage livestreaming to sell items on the country’s biggest social messaging app WeChat. Read More

Farfetch CEO Jose Neves advised luxury brands to stop discounting at department stores at the recent New York Times Luxury Conference. Read More

A highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm, benefitting luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna. Read More

A Chinese daigou that had operated a store on Alibaba's Taobao marketplace since 2013, was sentenced to 10 years in jail for tax evasion and smuggling. Read More

Read how luxury brands such as Gucci, Dior, Sergio Rossi applied marketing tactics on their WeChat mini-programs to achieve the word-of-mouth effect. Read More