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Can Instagram Ever Crack Weibo’s Hold On Chinese Millennials?
Instagram and Weibo are staples apps of globally-minded Chinese millennials. Which platform should luxury brands choose to reach this lucrative fanbase? Read More
UPDATE: Luxury Stores Are Reopening In France, With No Chinese Tourists In Sight
French luxury stores are reopening, but without their biggest spenders—Chinese shoppers. So, who can they turn to now? Read More
Can Increasing Prices Help Luxury Brands?
After a Louis Vuitton price increase, More luxury brands are rumored to follow suit—regionally and globally. But will Chinese shoppers keep spending? Read More
Why Dior’s Customizable Bag Fell Flat
Dior’s personalization service on its iconic Book Tote handbag features embroidered Chinese characters that failed to resonate with local clientele. Read More
Beauty Trends in the Time of Social Distancing
COVID-19 has brought on a host of unforeseeable challenges to the beauty industry. Yet, some of the latest trends have emerged as the lockdown continues. Read More
Is Now The Time To Invest in China?
COVID-19 has forced a reality check on companies doing business in China, but how have they reacted, and what will it take to survive? Read More
Worry-Free Strategies Luxury Brands Can Learn From China
Western luxury brands can learn from the rise of the worry-free narrative in China, helping them better navigate the crisis and connect with consumers. Read More
How Transparent Should Brands Be During Lockdown?
As brands around the world contemplate lockdown, they are adapting a variety of social tactics to reveal more to their fans online. Read More
Will LVMH’s Resilience Last for the Rest of 2020?
In the 2020 Q1 earnings call, LVMH's CEO Bernard Arnault said that Chinese consumers will continue to spend more in their home country. Read More
As Inflation Eases, What Will Make Chinese Consumers Spend More?
China's apparel market is still under strain as consumer inflation lowered in March. While cities gave out vouchers to entice spending, luxury brands should offer more. Read More
