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The French luxury powerhouse Givenchy has tapped into the selling power of WeChat by establishing an online boutique store on May 15. Read More

Fragrance market is booming in China in recent years. Which brands are doing the category best? Read More

Many luxury brands have launched specially-designed Mother's Day campaigns for the Chinese market on social media as more consumers celebrate the holiday. Read More

A new luxury industry report reveals that Gucci, Chanel, and Dior are leading the way when it comes to generating awareness and engagement on Chinese social media channels. Read More

China presents a unique cultural challenge on top of the task of fostering a creative, productive global corporate culture. That’s where artists and generals come in. Read More

WeChat marketing agency CuriosityChina highlights best practices on China's leading social media platform, including the use of mini-programs, Moments ads, and HTML5 pages. Read More

2017 was the year China went crazy for streetwear. Luxury brands have taken note, but it remains to be seen how many Chinese consumers are willing to follow what they saw as more authentic outsider designers as they sign up to heritage luxury houses. Read More

Raised as only children, video games served as substitute siblings for many Chinese millennials. Brands such as Hermès and Dior have found ways to tap into that emotional connection. Read More

Chinese consumers are enthusiastic viewers of fashion week livestreams. But are brands making the most of the opportunity? Read More

Many Chinese consumers are still saying “C’est Non, Non, Non, et Non” to feminism. Read More