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WeChat has rewarded luxury brands that advertise on the platform, but now they're offering brands new initiatives that could provide more sales solutions. Read More

The luxury fashion e-commerce company, Net-A-Porter, has become the first company to monetize the popular VR game Animal Crossing in China. Read More

As luxury shoe designer Sergio Rossi died at 84 of COVID-19 in central Italy, the current CEO of his namesake brand sends condolenses. Read More

As a conscious millennial consumer, Sophia Jin is one of China’s new generation whose education and career ambitions are shaping the luxury industry. Read More

The "democratization of luxury" has led younger, global consumers to view luxury differently — and brands must adapt to meet their needs. Read More

China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More

Having taken notes from other contenders this fashion season, brands are tapping into the power of Chinese celebrities and KOLs for social engagement. Read More

How should brands act during a crisis like the coronavirus? Obviously with compassion, but getting correct and timely brand messages across can be tricky. Read More

With the outbreak of coronavirus, luxury brands have the opportunity to rethink digital community building to cultivate brand followers in China. Read More

While China mourns over the unexpected death of Kobe Bryant, Poizon stopped selling all Kobe-related products to stop resellers from raising prices. Read More