dior

Through an innovative content commerce strategy, Max Mara is driving on-screen female empowerment, which is resonating with Chinese audiences. Read More

COVID-19 has forced all brands to question everything, and luxury brands, now more than ever, must think holistically about the luxury experience. Read More

China's e-commerce system thrived during China’s coronavirus lockdown, showing that the luxury market has a promising future with many more possibilities. Read More

Finding novel business opportunities is even more crucial when the prospect of an economic upturn remains uncertain, and luxury brands are no exception. Read More

We analyze luxury brand campaigns from Shiseido, Dior, and JD.com. Read More

Jing Daily recently discovered that Taobao’s algorithm goes as far as promoting counterfeit goods through mobile payment app Alipay. Read More

Covid-19 put the brakes on the international tourist-shopper trend and shifted consumer buying habits in China, accelerating the domestic shopping trend. Read More

We outline marketing tips to help luxury players optimize their China strategies during rising consumer patriotism and challenging digital environments. Read More

This year’s Chinese Valentine’s Day has become a peak selling moment as luxury brands look to leverage the rapid recovery of China’s market. Read More

The world’s largest luxury conglomerate, LVMH, revealed its half-year 2020 financial report saw its net profit drop 84 percent. Read More