dior

How a homegrown D2C brand used disruptive marketing tactics to resonate with Chinese millennials and become a billion-dollar company in just three years. Read More

Jing Daily goes deep at China’s biggest street-culture convention, Innersect, to figure out why “Sneakerheads” prefer streetwear sneakers to luxury shoes. Read More

As 2019 draws to a close, Jing Daily looks to 2020 and offers predictions on the main developments affecting the luxury fashion industry in China next year. Read More

With so much competition in China's luxury market, brands had to get creative with their campaigns this year. Here are our picks for the top ones of 2019. Read More

Jing Daily’s selection of the top 5 China luxury controversies in 2019, from Burberry’s Chinese New Year campaign to Versace and Coach's geography missteps. Read More

This year was certainly eventful. From Burberry’s bizarre Chinese New Year campaign to a roll call of brand missteps, here are Jing Daily's top 5 articles of 2019. Read More

Today Chinese millennial men are looking beyond beauty, and the It bag market is the next step to make their style statements heard. Read More

With luxury bags and leather goods now one of China’s top spending categories, it’s time to find out what makes an It bag’s design tip. Read More

The exclusivity of collaborations like Dior x Stüssy are not very common and should be widely promoted in the West and to China’s eager consumers. Read More

KOLs are making a killing in China by promoting all kinds of brands, but they should be careful about testing what they promote before live-streaming it. Read More