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What the World Needs to Learn From Chinese Content Commerce: Part Four
As gaming goes mainstream, players include members of the crucial higher-income demographics, and brands across the consumer spectrum are taking note. Read More
How China is Changing the Definition of Luxury
In the West, luxury was always associated with opulence and classical styles. But in China, a monumental shift has taken place in the industry. Read More
Sunny Days Ahead for Dior’s Beach Collection in China
Dior is taking its surfboards, sailor tops, and other beach essentials to China’s top vacation spots, riding the tide of luxury pop-up stores. Read More
These Global Brands Are Conquering The Virtual World
In today’s post-pandemic reality, the virtual realm offers limitless and safe ways for luxury houses to connect with consumers in China and beyond. Read More
Shanghai Fashion Week Stays Ahead Of Rivals
Shanghai Fashion Week returns as a physical extravaganza with ramped-up B2C events, such as a livestream featuring Viya and lipstick king Li Jiaqi. Read More
Dior Doubles Down on Shanghai
Dior's Pre-Fall 2021 Women's Collection will be staged in Shanghai on April 12, with more luxury brands likely to follow it in the future. Read More
Paris Fashion Week Embraces Chinese Talents
Next up, it’s Paris’ turn, as the Jing Daily Fashion Week Score focuses on how brands’ collections resonated with Chinese audiences. Read More
The Luxury Rebound — Brace, Brace, a New Era of Exuberance Has Started
The pandemic is far from over but luxury demand has already moved on to the next phase of growth, so expect to be surprised. Read More
What Luxury’s Next Big Market Wants
Tier-3-and-under cities represented a whopping 44 percent of China’s total luxury sales in 2019, but how should you market to this growing consumer base? Read More
Will Luxury Hold Bilibili’s Sexism To Account?
Bilibili is being called out by netizens for propagating sexist content. Why aren’t international fashion brands taking a stand? Read More
