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A highly-anticipated celebrity wedding ceremony in Vienna, Austria took China’s social media by storm, benefitting luxury brands like Chloé, Roger Vivier and Ermenegildo Zegna. Read More

A Chinese daigou that had operated a store on Alibaba's Taobao marketplace since 2013, was sentenced to 10 years in jail for tax evasion and smuggling. Read More

Read how luxury brands such as Gucci, Dior, Sergio Rossi applied marketing tactics on their WeChat mini-programs to achieve the word-of-mouth effect. Read More

Douyin influencer Antoine Bunel shares his experience with the platform as well as advice for luxury brands planning to launch campaigns. Read More

The spirit of Halloween will once again sweep through the US in late October, but in China, the holiday has been slow to catch on. Read More

Shoes: Pleasure and Pain, from London’s Victoria & Albert Museum, makes its final stop in Asia in Hong Kong, which hopes to attract Chinese tourists. Read More

Chinese consumers still see services provided by Western luxury e-commerce platforms as more satisfying and advanced than their Chinese counterparts. Read More

This year's LVMH Les Journées Particulières, the annual open house event, has seen a huge number of visitors from China. Read More

Chen Man, an influential Chinese photographer, cooperated with e-tailer Secoo to launch a lush new brand campaign emphasizing its luxury DNA and Chinese identity. Read More

How should luxury brands interpret the surprising release of Crazy Rich Asians in China? Read More