dior
China’s Highlights Of Paris Fashion Week So Far
From dystopian outfits that protest China's lockdowns to the attendance of Blackpink member Rosé, here are some of the highlights of Paris Fashion Week. Read More
Dior Takes Its Chinaverse Presence To New Heights With Second Virtual Showcase
Dior is making waves again by streaming its Paris Fashion Week show within Baidu’s virtual space, following on from its digitized exhibition in April. Read More
Will Global Luxury Brands Forget About Bilibili?
The past year has shown that Bilibili’s position is far from secure, with recent financials revealing a clear disconnect between user growth and revenue. Read More
With Joyce’s Central Flagship Store Closure, What’s The Future For Hong Kong Retail?
Hong Kong luxury retail has been savaged by protests and COVID-19, but a closer look shows that it’s not all doom and gloom. Read More
In The Aftermath Of The Pandemic, Wellness Is The New Luxury
Wellness retreats and salon experiences are all the rage among China’s health-conscious Gen Z consumers. Here's how brands can tap this lucrative market. Read More
How To Make Pride Marketing Campaigns Work In China
Navigating LGBTQ culture is complicated in China. How can brands be aware of local “rainbow marketing” taboos yet still stay authentic to the community? Read More
LVMH Without Virgil: How the Conglomerate Can Speak to a New Generation
The late designer bridged a necessary gap between youth culture and stalwart luxury traditions. Can LVMH maintain that connection without him? Read More
Prada Captures China’s Attention With Help From The Metaverse
To celebrate the release of its Fall 2022 collection in Beijing, Prada joined forces with Baidu’s XiRang to create an interactive livestream of the runway. Read More
China’s Love Of Hanfu Is Here To Stay
Hanfu bas become much more than a niche Gen-Z interest. Its revival of subculture and tradition signals a paradigm shift in taste for young consumers. Read More
First Skirts, Now Paintings: Dior Faces More Copycat Accusations In China
For the second time in one month, Dior has been accused of cultural appropriation by Chinese netizens. Will the controversy escalate further? Read More
