dior
Dior Jumps Into China’s Metaverse
Luxury house Dior launched its first-ever metaverse fashion show in China, “On the Road,” with Baidu’s metaverse social app XiRang. Read More
LVMH Sidelines China’s Middle Class Shoppers
The hashtag #LVMH is betting on the high-end market in the future# is trending on Weibo. Will this result in a backlash from shoppers in lower-tier cities? Read More
How Luxury Brands Should Navigate Chinese Fonts
China regulates the use of Chinese fonts to assure orthodoxy of the characters. What do luxury brands need to be aware of when designing with them? Read More
How the Oblique Became One of Dior’s Most Valuable Assets
It's no coincidence the Oblique pattern made its way on to the Dior Jordan. Read More
Brioni Bets on China’s Luxury Menswear Market
Brioni has refreshed its image. But despite localization in its decor, the products don’t engage with China. Can it pull off its ambitions of expansion? Read More
Decoding China’s Dior x Air Jordan Love Affair
Sitting at the crossroads of couture and sneakerhead culture, the Dior x Air Jordan shoes have all the trappings of a modern collectible. Read More
Luxury’s Guide to Navigating Censorship in China
In a China keen to promote traditional culture and values, here are the dos and don'ts for Western labels navigating Chinese rules and taboos. Read More
Can There Be Another Dior Air Jordan 1?
Streetwear and luxury collaborations are a dime a dozen. Successful collaborations are another story. Read More
Why Dior Chose the Air Jordan 1
The Air Jordan 1 is more than just a sneaker — it's a cultural icon. Read More
Domestic Brands Are the Future of China’s Luxury Fragrance Market
An evolution in consumer tastes is boosting sales of high-end Chinese fragrance makers, threatening the dominance of entrenched foreign luxury brands. Read More
