dior
BTS, Enhypen, And Menswear Shows: Dior Wins Paris And Prada Makes Biggest Impact In Milan
From front rows to leadership boards, star power packs a punch at menswear runways for 2023. Which brands generated the most in Earned Media Value? Read More
Dior Sculpts Pop-Up Out Of Ice At North China’s Ski Resort
Dior's ice sculpture has become a popular photo backdrop on Chinese social platforms, appealing to ski enthusiasts and resort visitors. Read More
Chinese New Year 2023: Which Leading Luxury Brand Campaigns Are Winning The Year Of The Rabbit
The luxury sector in China may be on track for recovery in 2023. We take a look at how brands are celebrating the promising start of a new year. Read More
Cultural Appreciation Vs. Appropriation: Navigating Luxury’s Cultural Marketing In China
As Chinese audiences closely scrutinize representations of their heritage, how can luxury brands navigate their approach to indigenous cultures in China? Read More
From Sexist Campaigns To Disturbing Designs, What Was Luxury Thinking In 2022?
Some brands went viral this year for the wrong reasons. From fashion faux pas to offensive campaigns, here’s a recap of marketing missteps in China in 2022. Read More
Looking Back: 2022’s Top 8 Global Campaigns In China
Pandemic uncertainty significantly impacted marketing plans in 2022. Still, there were impressive campaigns from which luxury players can learn from. Read More
LVMH-Owner Bernard Arnault Overtakes Elon Musk As World’s Richest
This week, it was announced that Bernard Arnault, the chairman and CEO of LVMH, has taken the title of the wealthiest person in the world. Read More
Loungewear’s Big Opportunity In China
Given China’s quarantine and work-from-home realities today, consumers are turning to loungewear for comfort, convenience, and style. Read More
In Conversation With Dior’s Cairo Show Composer: Max Richter
Following this weekend’s pre-Fall 2023 Dior show, Max Richter talks about what music brings to fashion and how collaboration has shaped his career so far. Read More
This Year, Fashion Gamified. But What Were The Best Luxury Fashion Gaming Collabs Of 2022?
Luxury fashion and gaming collaborations made headlines across 2022. From Ralph Lauren x Fortnite to Dior x Gran Turismo 7, which brand scored the highest? Read More
