dior
8 Luxury Brands That Won Over Qixi Festival Shoppers
Jing Daily spotlights eight luxury brands that have been well-received by Chinese consumers thanks to their localization strategies for the Qixi Festival. Read More
Flight of Icarus: As Luxury Sales Soar, How Does This End?
After the breakneck pace of the past few months, what can the luxury sector hope for now? A soft landing. Read More
LVMH Celebrates Its First Half 2021 Earnings. But Can Growth Continue?
LVMH, Louis Vuitton’s parent company, has done it again. It’s first half earnings for 2021 have beaten analysts’ expectations. Unsurprisingly, Asia continues to drive the luxury giant’s growth. Read More
Dior Tops Our Ranking During Men’s Week
From Dunhill to Dior, Prada to Loewe, Jing Daily highlights some of the best shows from the men’s schedule to see how they connected with Chinese audiences. Read More
3 Ways Foreign Luxury Brands Can Tap Into China’s Guochao Trend
So far, guochao has mainly been associated with Chinese brands. But Western brands can take advantage of this trend if they follow these three rules. Read More
China’s LGBT Trust Can’t Be Bought
During Pride month, Jing Daily looks at China’s LGBT community and ways for luxury to support its members. Read More
Dior’s Guochao Menswear Collection Avoids Cultural Clichés
Dior has become one of the few Western luxury brands to embrace the guochao trend by combining traditional Chinese culture with modern style. Read More
Consumers Don’t Hate Your Brand, They’re Just Bored
One of the greatest challenges facing luxury brands today is the pressure to push the envelope in their marketing efforts to tap millennials and Gen Z. Read More
As Brands Produce More Content, Production Houses Launch Brands
A new show by L’Oréal is the latest example of a major brand jumping on the content-commerce bandwagon to leverage the global streaming content boom. Read More
Dior’s Embrace of China’s Adored Transgender Icon Is A Win
While other luxury brands are struggling with their ambassadorial announcements, how did Dior’s appointment of transgender icon Jin Xing work? Read More
