digitalization
Can 40 Years of Michael Kors Still Woo China?
Michael Kors launched its Fall 2021 Collection digitally — celebrating its 40th anniversary — and reached Chinese consumers via a live telecast in Shanghai. Read More
Are Chinese Netizens Sick Of Mass Digitization?
China’s e-commerce giants have jumped headfirst into the growing grocery delivery trend, but some netizens are shaming them for the social ramifications. Read More
Why Is It So Hard To Create A Luxury Experience?
Luxury brands must understand that customers expect a distinct, luxurious experience when visiting their stores — but also when visiting them online. Read More
The Devil WeChats About Prada — The Threat of China’s Celebrity Fashion Editors
As social media celebrity booms in China, fashion magazine publishers feel more threatened by their own fashion editors than by rival titles. Read More
