digital storytelling
How NFTs Could Revolutionize Luxury
Digital technology revolutionized luxury marketing and storytelling during the pandemic, but non-fungible tokens are likely to change the industry further. Read More
What Brands Have Perfected Digital Storytelling In China?
72 percent of consumers will only engage with personalized marketing messages, but creating personalized digital content that connects with users is tricky. Read More
How Western Brands Can Find The App in China That Reaches Their Perfect Audience
With a growing number of Chinese apps emerging daily, it has become increasingly difficult to figure out which app will work best for your brand. Read More
A Look Ahead: Luxury Marketing Trends for 2020
From influencer marketing to personalization, here are seven marketing trends that luxury brands should keep focus on for 2020 in China. Read More
