digital natives
Report: China to Overtake U.S. as Digital Market Leader for Luxury Watch Brands
China’s renewed appetite for haute horlogerie is summed up by the country’s rapidly growing number of visits to luxury watch websites. Read More
Luxury Automakers in China Are Getting Smart about E-Commerce
A new L2 report reveals ways in which carmakers are capitalizing on technology with their Chinese-language online shops, but some brands have room to grow. Read More
Tag Heuer Opens E-Commerce Flagship on Tmall.com in Chinese Youth Bid
The Swiss watchmaker joins four other LVMH-owned luxury brands on Alibaba's Tmall in hopes of reaching China's young, digitally savvy market. Read More
VIDEO: China’s Digital Natives and Their Preferences for Luxury Watches
Baidu's study recently named Cartier as a leading brand among China's digital natives thanks to its newest ambassador, celebrity Lu Han. Read More
