digital natives
Why Your Luxury Brand Will Fail Without Gen-Z Customers
Many brands believe that Gen Zers aren’t luxury customers. Yet, they will be the world’s luxury buying leaders by 2030, so understanding them is crucial. Read More
Is This the End of Luxury?
While many so-called “experts” predict that luxury is on its way out, Dr. Langer believes it’s the right time for brands to indulge, inspire, and innovate. Read More
WWD Digital Beauty Forum
Powered by innovation and disruptive technologies, this forum convenes the industry’s biggest names and today’s most cutting-edge digital solutions to reveal remarkable advancements in the beauty sphere and explore what… Read More
Report: China to Overtake U.S. as Digital Market Leader for Luxury Watch Brands
China’s renewed appetite for haute horlogerie is summed up by the country’s rapidly growing number of visits to luxury watch websites. Read More
Luxury Automakers in China Are Getting Smart about E-Commerce
A new L2 report reveals ways in which carmakers are capitalizing on technology with their Chinese-language online shops, but some brands have room to grow. Read More
Tag Heuer Opens E-Commerce Flagship on Tmall.com in Chinese Youth Bid
The Swiss watchmaker joins four other LVMH-owned luxury brands on Alibaba's Tmall in hopes of reaching China's young, digitally savvy market. Read More
VIDEO: China’s Digital Natives and Their Preferences for Luxury Watches
Baidu's study recently named Cartier as a leading brand among China's digital natives thanks to its newest ambassador, celebrity Lu Han. Read More
