digital media
Does Gucci Need a Reset?
Gucci’s 2020 financial performance was disappointing, with some critics suggesting that the brand needs a dramatic reset. But that’s far from the case. Read More
ELLE China Editor Becomes CEO as Chinese Fashion Magazines Up Their Digital Game
An icon in China's fashion media landscape, Xiao Xue is now aiming to steer ELLE China down a path of success in serving digitally savvy Chinese consumers. Read More
Survey: More Than 70 Percent of Chinese Tourists Will Use a Travel App to Book Vacations
A new Travelzoo survey sheds light on how digitally savvy Chinese jetsetters are planning their trips. Read More
3 Ways To Reinvent Your Agency In China’s Digital-Driven Market
The rapidly growing importance of digital marketing in China means it's time for the country's marketing agencies to shift gears if they want to keep up. Read More
For A Winning Weibo Strategy, Gaining Followers Is Only Half The Story
In order to have a major impact and maximize publicity through social media, brands should focus on quality over quantity when it comes to their fans. Read More
The Fashion Media Paradox
What has complicated marketing and PR for smaller brands and fashion entrepreneurs is that mainstream brands have recently started to truly saturate the media space across Asia. Read More
L2’s Prestige 100 China IQ Report: Digital Competence Critical For Luxury Success
This week, the New York-based L2 Think Tank released its new Prestige 100 China IQ report, ranking 100 prestige brands operating in China on their adoption and use of digital platforms to reach China's ascendant luxury consumers. Read More-
What Will The Growth Of The Art Business Model Mean For The Traditional Chinese Gallery System?
According to an article this week in the Art Newspaper, a study by the non-profit dealer's federation found that fair-led, auction business and online media are replacing the traditional gallery model as the main source of revenue in the global art world. Read More -
Double-Digit Growth Forecasted For Chinese Ad Market In 2010
AdAge points out that the Chinese advertising market is projected to grow anywhere from 12-16% this year, as global ad spending as a whole sees a far slower, more gradual recovery. Read More
