digital media

An icon in China's fashion media landscape, Xiao Xue is now aiming to steer ELLE China down a path of success in serving digitally savvy Chinese consumers. Read More

A new Travelzoo survey sheds light on how digitally savvy Chinese jetsetters are planning their trips. Read More

The rapidly growing importance of digital marketing in China means it's time for the country's marketing agencies to shift gears if they want to keep up. Read More

In order to have a major impact and maximize publicity through social media, brands should focus on quality over quantity when it comes to their fans. Read More

What has complicated marketing and PR for smaller brands and fashion entrepreneurs is that mainstream brands have recently started to truly saturate the media space across Asia. Read More

This week, the New York-based L2 Think Tank released its new Prestige 100 China IQ report, ranking 100 prestige brands operating in China on their adoption and use of digital platforms to reach China's ascendant luxury consumers. Read More

According to an article this week in the Art Newspaper, a study by the non-profit dealer's federation found that fair-led, auction business and online media are replacing the traditional gallery model as the main source of revenue in the global art world. Read More

AdAge points out that the Chinese advertising market is projected to grow anywhere from 12-16% this year, as global ad spending as a whole sees a far slower, more gradual recovery. Read More