digital marketing
Who Does Social Media Marketing Best In China?
Creative agencies, PR firms, and social media strategists all offer social media marketing services, making it difficult for companies to choose between them. Read More
Seven Companies On The Cutting Edge Of Digital Fashion Marketing In China
The first Shanghai Fashion Web conference convened 150 professionals to hear presentations on some of the most innovative digital projects in China's fashion industry. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through the end of the year, featuring Shiseido, ELLE, M.A.C, L'Occitane en Provence, Dunkin’ Donuts, and Cosmopolitan. Read More
BMW’s Fabricated ‘Ctrl Z Day’ Sparks Viral Sensation On Weibo
The automaker has officially proven that it's possible to harness the power of social media to invent a brand new holiday, which it recently did to promote its Z4 model… Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing campaigns in China through July 26, featuring YSL, Sisley, BMW, ELLE, For Beloved One, and Lacoste. Read More
“Children’s Day” Yields Grown-Up Opportunities For Luxury Brands
Brands and fashion magazines joined in on the festivities of China's June 1 celebration of Children's Day with promotions aimed at parents, children, and anyone wishing to embrace their "inner… Read More
Bryce Whitwam: An Insider’s Take On Social Media Marketing
The Shanghai managing director of number one global digital network Wunderman talks to Jing Daily about the challenges and opportunities that come with digital marketing in China. Read More
What Do Changes In China’s Digital Landscape Mean For Luxury Brands?
According to columnist Renee Hartmann, there are several ways in which luxury brands can maximize their digital marketing potential. Read More
China: This Week In Digital Luxury Marketing
A roundup of new and ongoing digital campaigns launched by luxury brands in China through March 31, featuring Ritz-Carlton, Tasaki, Coach, TAG Heuer, and Audi. Read More
