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digital marketing

  • Content Commerce

    Though Overshadowed by Newer Platforms, WeChat Still a Powerful Purchase Driver

    Zihao Liu  |   Share
    Millennials and Gen Z consumers will soon become the backbone of luxury consumption in China via soaring purchases and rising influence. Read More
  • Tech

    How NFTs Could Revolutionize Luxury

    Adina-Laura Achim  |   Share
    Digital technology revolutionized luxury marketing and storytelling during the pandemic, but non-fungible tokens are likely to change the industry further. Read More
  • Presented By Bally

    Bally’s Spring 2021 Collection is a Love Letter to Nature

    Julienna Law  |   Share
    The Swiss luxury house melds tradition and innovation through its digital-first strategy, presenting its Spring 2021 collection via a dedicated microsite. Read More
  • Sponsored

    How Global Luxury Can Reach Homebound Chinese Shoppers

    Ruonan Zheng  |   Share
    With Chinese spend turning inwards and a reduction in travel, here is how brands can connect with homebound shoppers. Read More
  • Celine Builds a Mini-Site via WeChat Mini Program

    Yiling Pan  |   Share
    After opening a WeChat account about two years ago, Celine finally launched its first-ever WeChat Mini-Program on July 8. Read More
  • Chanel Teams Up With Farfetch. Will China’s Toplife Be Next?

    Huixin Deng  |   Share
    Though Chanel is not selling on Farfetch, the famously techno-cautious brand has nonetheless taken a big step towards e-commerce with the partnership. Joining JD.com's luxury platform would be a logical… Read More
  • Marketing

    Luxury Brands Need to Embrace These Digital Engagement Tactics or Become Irrelevant

    Elisa Harca  |   Share
    Brands that don't 'move with the times' are at risk of losing engagement with today's consumers in China who are looking for innovative, intelligent online-to-offline experiences. Read More
  • Why Targeting Chinese Independent Travelers Is Difficult for Tourism Businesses

    Daniel Meesak  |   Share
    For travel marketers looking to target China's growing number of independent travelers, it often turns out to be an expensive and difficult challenge. Read More
  • The Evolving Role of WeChat in a Shanghai Multi-Brand Boutique

    Jade Zhu  |   Share
    Co-founder of Xinlelu.com, Yilei Lu, discusses how the multi-brand store featuring independent international brands balances online with offline strategies for their affluent Shanghainese customers. Read More
  • Stronger Together: Nordic Tourism Boards Teaming Up in China

    Daniel Meesak  |   Share
    The tourism boards of Denmark, Finland, Norway, and Sweden are doing joint marketing campaigns in China to strengthen their standings in the Chinese market. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 02/06/2023

Index LevelDaily Change% Change
279.05-$7.68-2.68%
LVMHKeringRichemont
-$4.46-$2.59-$0.33
View Index

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