digital marketing
Though Overshadowed by Newer Platforms, WeChat Still a Powerful Purchase Driver
Millennials and Gen Z consumers will soon become the backbone of luxury consumption in China via soaring purchases and rising influence. Read More
How NFTs Could Revolutionize Luxury
Digital technology revolutionized luxury marketing and storytelling during the pandemic, but non-fungible tokens are likely to change the industry further. Read More
Bally’s Spring 2021 Collection is a Love Letter to Nature
The Swiss luxury house melds tradition and innovation through its digital-first strategy, presenting its Spring 2021 collection via a dedicated microsite. Read More
How Global Luxury Can Reach Homebound Chinese Shoppers
With Chinese spend turning inwards and a reduction in travel, here is how brands can connect with homebound shoppers. Read More
Celine Builds a Mini-Site via WeChat Mini Program
After opening a WeChat account about two years ago, Celine finally launched its first-ever WeChat Mini-Program on July 8. Read More
Chanel Teams Up With Farfetch. Will China’s Toplife Be Next?
Though Chanel is not selling on Farfetch, the famously techno-cautious brand has nonetheless taken a big step towards e-commerce with the partnership. Joining JD.com's luxury platform would be a logical… Read More
Luxury Brands Need to Embrace These Digital Engagement Tactics or Become Irrelevant
Brands that don't 'move with the times' are at risk of losing engagement with today's consumers in China who are looking for innovative, intelligent online-to-offline experiences. Read More
Why Targeting Chinese Independent Travelers Is Difficult for Tourism Businesses
For travel marketers looking to target China's growing number of independent travelers, it often turns out to be an expensive and difficult challenge. Read More
The Evolving Role of WeChat in a Shanghai Multi-Brand Boutique
Co-founder of Xinlelu.com, Yilei Lu, discusses how the multi-brand store featuring independent international brands balances online with offline strategies for their affluent Shanghainese customers. Read More
Stronger Together: Nordic Tourism Boards Teaming Up in China
The tourism boards of Denmark, Finland, Norway, and Sweden are doing joint marketing campaigns in China to strengthen their standings in the Chinese market. Read More
