digital marketing
How Global Luxury Can Reach Homebound Chinese Shoppers
With Chinese spend turning inwards and a reduction in travel, here is how brands can connect with homebound shoppers. Read More
Celine Builds a Mini-Site via WeChat Mini Program
After opening a WeChat account about two years ago, Celine finally launched its first-ever WeChat Mini-Program on July 8. Read More
Chanel Teams Up With Farfetch. Will China’s Toplife Be Next?
Though Chanel is not selling on Farfetch, the famously techno-cautious brand has nonetheless taken a big step towards e-commerce with the partnership. Joining JD.com's luxury platform would be a logical next step. Read More
Luxury Brands Need to Embrace These Digital Engagement Tactics or Become Irrelevant
Brands that don't 'move with the times' are at risk of losing engagement with today's consumers in China who are looking for innovative, intelligent online-to-offline experiences. Read More
Why Targeting Chinese Independent Travelers Is Difficult for Tourism Businesses
For travel marketers looking to target China's growing number of independent travelers, it often turns out to be an expensive and difficult challenge. Read More
The Evolving Role of WeChat in a Shanghai Multi-Brand Boutique
Co-founder of Xinlelu.com, Yilei Lu, discusses how the multi-brand store featuring independent international brands balances online with offline strategies for their affluent Shanghainese customers. Read More
Stronger Together: Nordic Tourism Boards Teaming Up in China
The tourism boards of Denmark, Finland, Norway, and Sweden are doing joint marketing campaigns in China to strengthen their standings in the Chinese market. Read More
Interview: Creative Capital Founder Stresses Brands in China Need to ‘Find the Right People’
The brains behind Shanghai's Creative Capital agency tells Jing Daily that it's a relevant story rather than a famous name that is the key to survival for luxury brands in China. Read More
Event Watch | China Connect Paris
From April 6 to 7, China Connect will bring tech and digital marketing professionals together to share and explore how brands can use online tools to woo Chinese m-commerce consumers. Read More
How Luxury Hotels Can Up Their Digital Game to Win Chinese Travelers
As more Chinese tourists head online to book their travel accommodations, hoteliers need to catch up with their digital strategies. Read More
