digital marketing

After opening a WeChat account about two years ago, Celine finally launched its first-ever WeChat Mini-Program on July 8. Read More

Though Chanel is not selling on Farfetch, the famously techno-cautious brand has nonetheless taken a big step towards e-commerce with the partnership. Joining JD.com's luxury platform would be a logical next step. Read More

Brands that don't 'move with the times' are at risk of losing engagement with today's consumers in China who are looking for innovative, intelligent online-to-offline experiences. Read More

For travel marketers looking to target China's growing number of independent travelers, it often turns out to be an expensive and difficult challenge. Read More

Co-founder of Xinlelu.com, Yilei Lu, discusses how the multi-brand store featuring independent international brands balances online with offline strategies for their affluent Shanghainese customers. Read More

The tourism boards of Denmark, Finland, Norway, and Sweden are doing joint marketing campaigns in China to strengthen their standings in the Chinese market. Read More

The brains behind Shanghai's Creative Capital agency tells Jing Daily that it's a relevant story rather than a famous name that is the key to survival for luxury brands in China. Read More

From April 6 to 7, China Connect will bring tech and digital marketing professionals together to share and explore how brands can use online tools to woo Chinese m-commerce consumers. Read More

As more Chinese tourists head online to book their travel accommodations, hoteliers need to catch up with their digital strategies. Read More

Email blasts may be an effective digital marketing tool in the United States, but brands active in the China market need to take a more mobile-oriented approach. Read More