digital luxury marketing
Gucci, Chanel, and Dior Lead on Chinese Social Media: PARKLU Report
A new luxury industry report reveals that Gucci, Chanel, and Dior are leading the way when it comes to generating awareness and engagement on Chinese social media channels. Read More
How Luxury Brands Sell and Celebrate Chinese New Year Online
Which brands’ Chinese New Year digital campaigns are strongest this year? We ranked 10 of the biggest. Read More
Weibo’s Video Push Is Working, First Quarter Report Shows
Weibo's first quarter financial report for 2017 shows that its renewed focus on user-generated video has given the company a needed boost in active users. Read More
China’s Digital Luxury Leaders for 2016: Chow Tai Fook and Burberry Lead the Pack
A new report by L2 ranks 107 global luxury brands for their digital prowess in the China market. Read More
WeChat Campaign Spotlight: Tiffany & Co. Learns Meaning of Love from Chinese Fans
As Tiffany & Co. moves up the ranks in popularity for gifting in China, the jewelry brand prompts its romantic Chinese fans to consider what love really looks like to them. Read More
Mobile Campaign Spotlight: Michael Kors Launches Stickers on Chinese Photo-Sharing App ‘In’
The monkey keychain Michael Kors debuted in its Chinese New Year collection has been traveling the world thanks to a collaboration with a popular Chinese photo-sharing app "In." Read More
5 China Digital Luxury Marketing Trends to Watch for 2016
Expert panel discussions at Luxury Society's recent Digital Luxury Keynote event in Shanghai revealed key developments in social media, e-commerce, and more over the past year. Read More
Global Message, Local Channels: Tory Burch’s Content Marketing Strategy Extends to China
As more luxury brands embrace online content marketing, Tory Burch's creative director Honor Brodie shares her thoughts on reaching a Chinese audience through this medium. Read More
What Weibo’s Rebound Means for Digital Luxury Marketing
After a significant decline in user numbers last year, growth has picked up for the microblogging platform as it remains an important tool for brands to reach Chinese consumers. Read More
China: This Week In Digital Luxury Marketing
A roundup of recent digital campaigns on China’s social media, featuring Ray-Ban, Audi, L’Oreal, Blancpain, and BMW. Read More
