digital luxury marketing

A new luxury industry report reveals that Gucci, Chanel, and Dior are leading the way when it comes to generating awareness and engagement on Chinese social media channels. Read More

Which brands’ Chinese New Year digital campaigns are strongest this year? We ranked 10 of the biggest. Read More

Weibo's first quarter financial report for 2017 shows that its renewed focus on user-generated video has given the company a needed boost in active users. Read More

A new report by L2 ranks 107 global luxury brands for their digital prowess in the China market. Read More

As Tiffany & Co. moves up the ranks in popularity for gifting in China, the jewelry brand prompts its romantic Chinese fans to consider what love really looks like to them. Read More

The monkey keychain Michael Kors debuted in its Chinese New Year collection has been traveling the world thanks to a collaboration with a popular Chinese photo-sharing app "In." Read More

Expert panel discussions at Luxury Society's recent Digital Luxury Keynote event in Shanghai revealed key developments in social media, e-commerce, and more over the past year. Read More

As more luxury brands embrace online content marketing, Tory Burch's creative director Honor Brodie shares her thoughts on reaching a Chinese audience through this medium. Read More

After a significant decline in user numbers last year, growth has picked up for the microblogging platform as it remains an important tool for brands to reach Chinese consumers. Read More

A roundup of recent digital campaigns on China’s social media, featuring Ray-Ban, Audi, L’Oreal, Blancpain, and BMW. Read More