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digital luxury marketing

  • Gucci, Chanel, and Dior Lead on Chinese Social Media: PARKLU Report

    Elijah Whaley  |   Share
    A new luxury industry report reveals that Gucci, Chanel, and Dior are leading the way when it comes to generating awareness and engagement on Chinese social media channels. Read More
  • Marketing

    How Luxury Brands Sell and Celebrate Chinese New Year Online

    Yiling Pan  |   Share
    Which brands’ Chinese New Year digital campaigns are strongest this year? We ranked 10 of the biggest. Read More
  • Weibo’s Video Push Is Working, First Quarter Report Shows

    Yiling Pan  |   Share
    Weibo's first quarter financial report for 2017 shows that its renewed focus on user-generated video has given the company a needed boost in active users. Read More
  • China’s Digital Luxury Leaders for 2016: Chow Tai Fook and Burberry Lead the Pack

    Liz Flora  |   Share
    A new report by L2 ranks 107 global luxury brands for their digital prowess in the China market. Read More
  • WeChat Campaign Spotlight: Tiffany & Co. Learns Meaning of Love from Chinese Fans

    Jessica Rapp  |   Share
    As Tiffany & Co. moves up the ranks in popularity for gifting in China, the jewelry brand prompts its romantic Chinese fans to consider what love really looks like to… Read More
  • Mobile Campaign Spotlight: Michael Kors Launches Stickers on Chinese Photo-Sharing App ‘In’

    Jing Daily  |   Share
    The monkey keychain Michael Kors debuted in its Chinese New Year collection has been traveling the world thanks to a collaboration with a popular Chinese photo-sharing app "In." Read More
  • 5 China Digital Luxury Marketing Trends to Watch for 2016

    Jing Daily  |   Share
    Expert panel discussions at Luxury Society's recent Digital Luxury Keynote event in Shanghai revealed key developments in social media, e-commerce, and more over the past year. Read More
  • Global Message, Local Channels: Tory Burch’s Content Marketing Strategy Extends to China

    Homa Zaryouni  |   Share
    As more luxury brands embrace online content marketing, Tory Burch's creative director Honor Brodie shares her thoughts on reaching a Chinese audience through this medium. Read More
  • What Weibo’s Rebound Means for Digital Luxury Marketing

    Jing Daily  |   Share
    After a significant decline in user numbers last year, growth has picked up for the microblogging platform as it remains an important tool for brands to reach Chinese consumers. Read More
  • China: This Week In Digital Luxury Marketing

    Jasmine Lu  |   Share
    A roundup of recent digital campaigns on China’s social media, featuring Ray-Ban, Audi, L’Oreal, Blancpain, and BMW. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 02/07/2023

Index LevelDaily Change% Change
278.76-$0.29-0.1%
LVMHKeringRichemont
+$0.38+$0.29+$0.1
View Index

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