digital advertising
The New Digital Playbook For Luxury In 2021
COVID-19 brought dramatic losses to the luxury market, hastening a massive digital shift. But many brands are still unprepared for today’s digital reality. Read More
What’s New with China’s Luxury Spending? Read Tencent x BCG 2019 Report
Here are five surprising findings from the Tencent x BCG 2019 Luxury Playbook that demonstrate the fast-changing nature of affluent Chinese consumers. Read More
Brands Are Chewing Through Digital Agencies in China
The challenge is finding a company that's not too big or too small, too local or too global, and smart in the precise areas where you need help. Read More
For Luxury Brands In China, WeChat Is The Place To Be
One of the hottest topics in the China digital marketing world is the potential for WeChat, the world’s largest group messaging app, to break into the broader global social media… Read More
Double-Digit Growth Forecasted For Chinese Ad Market In 2010
AdAge points out that the Chinese advertising market is projected to grow anywhere from 12-16% this year, as global ad spending as a whole sees a far slower, more gradual… Read More
