differentiated marketing
Head of Tmall Fashion on Localization Strategies for Luxury Brands
Jessica Liu, Head of Tmall Fashion, speaks about the need for a differentiated strategy for luxury brands to embrace localization in China. Read More
Why China’s Young and Unwed Pose a Tricky Opportunity for Luxury Brands
For luxury brands, China’s rising unmarried population (200 million) is a unique opportunity but one that should be handled carefully. Read More
