dianping
“Shanghai Debutante” Reveals the Allure Of Collective Buying In China
The recent news of the “Shanghai Debutante" group started a nationwide discussion of group-buying and deferred payment options. Read More
What Can Luxury Learn from Group Buying?
Group buying is back, and as luxury brands struggle to connect with consumers on the mainland, can they learn from this dynamic e-commerce trend? Read More
The Pros And Cons Of Flash Sales In China
While flash sales aren’t a new concept, luxury brands would be wise to explore the different ways they could utilize them in a post-COVID-19 world. Read More
What to Expect from Chinese Spending Outside China in 2019
2018 saw intense change in cross-border China retail. Here's what to expect from Chinese outbound travel shopping habits in 2019. Read More
The Art of Selling: Louis Vuitton’s Museum-Like Show Courts China Buyers
Louis Vuitton attempts to elevate brand awareness and prestige in the minds of consumers through stories about the company's rich history—via a destination art exhibit. Here are three strategic highlights. Read More
3 Chinese Apps To Boost A Brand’s WeChat Marketing Strategy
From video to selfie apps, there are several key platforms that can be integrated with WeChat to heighten a user's experience. Read More
