diageo
Johnnie Walker House Continues China Expansion with Cruise Liner Debut
Whisky brand Johnnie Walker's ultra-luxe private club maintains its China focus with a launch onboard the Genting Dream cruise liner debuting in Guangzhou. Read More
Top Drinks Brands Unveil Smart Bottles to Fight China’s Rampant Counterfeits
As fake premium alcohol continues to plague brands and consumers in China, Rémy Martin and Diageo enlist mobile technology to help buyers verify bottles. Read More
Can a Global Craft Gin Craze Catch on in China?
As gin becomes the new whisky at trendy cocktail bars worldwide, premium distillers are working to educate Chinese consumers about the juniper-flavored spirit. Read More
These Are The Women Making Waves In China’s Luxury Marketing Industry
Luxury looms large in Ad Age's new "Women to Watch" list honoring China's top female marketing professionals. Read More
Which Top Drinks Brands Have The Best China Hangover Cure?
As China's austerity drive continues, Pernod Ricard, Diageo, and Rémy Cointreau are all working to overcome slumping sales. Read More
China’s Drinkers Toast With Mid-Tier Spirits In Wake Of Anti-Graft Drive
New sales results from Pernod Ricard show that although China's wealthy are drinking fewer high-end spirits, the middle class is still imbibing. Read More
How The World’s Top Drink Brands Cope With China’s Anti-Graft Slump
As the world's largest drinks conglomerates all feel the pain of China's ongoing anti-corruption crackdown, each one is trying to put growth back on track in its own way. Read More
Spring Festival Spotlight | Shui Jing Fang Red Fortune Baijiu
Diageo gears up for Chinese New Year with another special-edition spirit, which is aimed at travelers as a result of the company's international focus. Read More
Jing Daily’s China Luxury Brief: December 12, 2013
Welcome to Jing Daily’s China Luxury Brief: the day’s top news on the business of luxury and culture in China, all in one place. Read More
Spring Festival Spotlight | Diageo White Horse Gold 1890 Scotch
The Scotch brand was likely waiting for this year's zodiac animal to come up on the list, and is taking full advantage of the marketing possibilities. Read More
