diageo
Bottoms Up: How China’s Pleasure-seeking Consumers Are Falling For Luxury Whisky
As whisky booms in popularity in China, there is a huge opportunity for premium whisky brands to engage with new, younger consumers. Read More
What’s Souring Western Wine & Spirits in China?
Wine and spirits sales in China have been slumping in China — but is there some hope in sight for this once-booming industry? Read More
As Economy Sours in China, Sales of Spirits Soar
While concerns over an economic slowdown mount, sales of high-end whiskey and cognac in China are growing faster than expected. Read More
Johnnie Walker House Continues China Expansion with Cruise Liner Debut
Whisky brand Johnnie Walker's ultra-luxe private club maintains its China focus with a launch onboard the Genting Dream cruise liner debuting in Guangzhou. Read More
Top Drinks Brands Unveil Smart Bottles to Fight China’s Rampant Counterfeits
As fake premium alcohol continues to plague brands and consumers in China, Rémy Martin and Diageo enlist mobile technology to help buyers verify bottles. Read More
Can a Global Craft Gin Craze Catch on in China?
As gin becomes the new whisky at trendy cocktail bars worldwide, premium distillers are working to educate Chinese consumers about the juniper-flavored spirit. Read More
These Are The Women Making Waves In China’s Luxury Marketing Industry
Luxury looms large in Ad Age's new "Women to Watch" list honoring China's top female marketing professionals. Read More
Which Top Drinks Brands Have The Best China Hangover Cure?
As China's austerity drive continues, Pernod Ricard, Diageo, and Rémy Cointreau are all working to overcome slumping sales. Read More
China’s Drinkers Toast With Mid-Tier Spirits In Wake Of Anti-Graft Drive
New sales results from Pernod Ricard show that although China's wealthy are drinking fewer high-end spirits, the middle class is still imbibing. Read More
How The World’s Top Drink Brands Cope With China’s Anti-Graft Slump
As the world's largest drinks conglomerates all feel the pain of China's ongoing anti-corruption crackdown, each one is trying to put growth back on track in its own way. Read More
