D&G
Could Post-COVID-19 National Pride Push US Brands Out?
American brands enjoyed a long period of enrichment in China, but due to a host of reasons, local Chinese brands are now taking over the luxury market. Read More
How to Attract Entry-Level Luxury Buyers in China
This year a greater number of luxury players are expected to rethink their expansion strategy and incorporate the midsize segment into their global vision. Read More
Dolce&Gabbana Appoints a New Asia Pacific CEO & More
The appointment of Carlo Gariglio as the D&G CEO for Asia Pacific region is seen as the brand’s first comeback to the China market. Read More
Three Future Trends in Chinese Luxury
At a recent Tong Digital breakfast briefing, the future of Chinese luxury was discussed, and some surprising points were made. Read More
Versace Repeats the D&G Disaster: To Sell Global, Luxury Brands Need to Think More Local
Versace loses brand ambassador, Yang Mi, and possible future market share after a T-shirt blunder indicating Hong Kong and Macau as independent territories. Read More
Dolce & Gabbana Falls 140 Places in Asia’s Top 1000 Brand Ranking
The drop, from 360 last year to 500 this year, is one of the biggest falls overall in the 2019 list, suggests a shift in Asian consumers’ sentiments. Read More
Navigating Luxury In China: Advice From The Front Line
Fashion marketing experts share insightful learnings from a recent event discussing the luxury market in China. Read More
Balenciaga Blow-Out?: Paris Brand Tempts China Market with WeChat Flash Sale
The sale didn’t seem to excite Chinese consumers, many of whom still find it necessary to remind the public about the discrimination episode last April. Read More
The Fashion Media Paradox
What has complicated marketing and PR for smaller brands and fashion entrepreneurs is that mainstream brands have recently started to truly saturate the media space across Asia. Read More
China News Roundup: G.O.D. Taunts D&G, Jackie Chan Jets, Grey Goose Says “I Do” In Beijing
A roundup of news coming out of China this week, from one Hong Kong retailer's response to D&G's photo fiasco to Jackie Chan's role in building Embraer's brand and Grey… Read More
