dENiZEN
Confusion On Brand Origin Reigns Among Chinese Consumers
Not only are do widespread misunderstandings about product and brand origin abound in China, but brands that actually are foreign often ignore or misinterpret consumer demand. Read More-
Levi’s Launches Asia-Focused dENiZEN Brand In Shanghai
Initially targeting younger consumers in China, Singapore and South Korea, Levi's officially launched its new brand, dENiZEN, today at a press event in Shanghai. Read More
