demographics
Luxury Brands Should Not Forget The ‘Silver Yuan’
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Read More
Demographic Trends Shaping Luxury in China
In a highly segmented market like China, luxury brands particularly need to understand the value of every consumer category. Read More
5 Ways Brands Can Benefit From The ‘Chinese Dream’
A new study discusses why it's "not an option" for brands to ignore the concepts behind the "Chinese Dream." Read More
Mixed Signals: Deciphering the Conflicting Reports on Luxury in China
China's luxury market is too diverse to be thought of as a monolithic whole, argues columnist Michael Zakkour. Read More
China’s Female-Driven Luxury E-Commerce Market To Surpass $3 Billion In 2012
According to a new study by Taobao, luxury e-commerce purchases in China surpassed 15 billion yuan ($2.4 billion) in 2011, a 100 percent surge year-over-year, and should exceed 20 billion… Read More-
Book Preview: “The End Of Cheap China” By Shaun Rein
Hitting stores in March of next year, The End of Cheap China by Shaun Rein sheds valuable light the important trends currently taking shape in China that will reshape not… Read More -
Moët & Chandon’s “Spirit Of 1743” To Make China Debut
This September, the LVMH-owned champagne brand Moët & Chandon will kick off a host of events in China, leading up to a Great Wall fly-by of the cork-shaped "Spirit of… Read More -
Swiss Luxury Watchmaker Rado Opens Beijing Flagship
At the opening of the new Rado flagship in Beijing, China VP Michael Wan said a sea-change has occurred in the China watch market over the past 20 years, as… Read More -
Second-Tier Spotlight: Xi’an’s Young Luxury Consumers
It might not be as cosmopolitan as Shanghai or as culturally relevant as Beijing, but Xi'an, capital city of Shaanxi Province and former imperial seat of power, is rapidly becoming… Read More -
Women The Driving Force In Chengdu’s Luxury Market (Jing Archives)
From the archives: The rising spending power of wealthier women has convinced many in the Chinese luxury industry that "the future is female." If this is the case, the future… Read More
