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4 Post-COVID Marketing Tips That Will Save Luxury Brands In China
We outline marketing tips to help luxury players optimize their China strategies during rising consumer patriotism and challenging digital environments. Read More
Will Post-Pandemic Markdowns Hurt Luxury Brands Long-Term?
Luxury houses face a dilemma: Should they make short-term business decisions by discounting goods or defend their brand images for long-term sustainability? Read More
Will China’s Shopping Festivals Save The Luxury Market?
To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Read More
How Is JD’s 618 Grand Promotion Faring?
JD.com’s 618 Grand Promotion event is seeing big spending on essential products — but also luxury investment pieces. Jing Daily explains why. Read More
Why Luxury Brands Should Dive into China’s Private Traffic Pool
By leveraging private traffic effectively, global luxury brands have lessons to learn from homegrown players in order to improve user engagement. Read More
80% of Department Stores and Supermarkets in China’s First-Tier Cities Reopen & More
After a month-long lockdown, department stores and supermarkets in China's first-tier and new first-tier cities are going back into operation. Read More
Millennial China Hunts for the Next “Hermès”
Chinese millennial consumers are beginning to look beyond the luxury icons represented by Hermès and are now Increasingly on the hunt for niche labels. Read More
What the Fung Family Did Wrong — and Right — with Their Western Luxury Brands
Here is how the Chinese investment empire Li Fung Group, created by the Fung Family, has managed the luxury brands they acquired. Read More
‘We Don’t Just Bet on China’: An Interview with Delvaux CEO and Chairman Jean-Marc Loubier
Jing Daily spoke to Jean-Marc Loubier, CEO of luxury handbag maker Delvaux, on how he leads the global expansion of this 190-year-old Belgian brand. Read More
Fashion Flirts With Hotels to Bring Chinese Travelers New Shopping Experiences
From pop-up shops to branching off into new categories, brands are innovating in the hospitality space to reach their target consumer. Read More
