delvaux
How Ultra Luxury Is Conquering China
As the economy slows down, Gen Zers are cutting their luxury spend — meaning brands must look to alternative consumer bases such as the more mature UHNWIs. Read More
6 Luxury Mooncake Gift Boxes Winning Over Shoppers This Mid-Autumn Festival
This year, luxury brands are making useful and sustainable mooncake tributes for the Mid-Autumn Festival, and we're showing you the best six. Read More
Are Luxury M&As Long-Term China Plays in Disguise?
Recent acquisitions suggest a sense of urgency among luxury giants to branch out and invest in traditionally weaker areas. Read More
What’s Behind Richemont’s Delvaux Purchase?
Richemont is expanding its leather goods portfolio by acquiring Belgian brand Delvaux. Will this give the luxury conglomerate ammunition to challenge LVMH? Read More
How A Brand Can Build A Cliche-Proof Chinese Style
Due to China’s rising economic power, contemporary Chinese identity is becoming a popular theme in fashion media. What can brands learn from these stories? Read More
What Chinese Online Platform Is Right For Your Luxury Brand?
With Chinese consumer growth booming, more luxury brands are investigating China’s social commerce platforms. But what are the differences between them. Read More
Gen-Z Conservatism Is Changing Fashion In China
A global pandemic and a 21st-century cold war have forced China to become conservative and look inward, including when it comes to fashion. Read More
4 Post-COVID Marketing Tips That Will Save Luxury Brands In China
We outline marketing tips to help luxury players optimize their China strategies during rising consumer patriotism and challenging digital environments. Read More
Will Post-Pandemic Markdowns Hurt Luxury Brands Long-Term?
Luxury houses face a dilemma: Should they make short-term business decisions by discounting goods or defend their brand images for long-term sustainability? Read More
Will China’s Shopping Festivals Save The Luxury Market?
To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Read More
