david beckham
The Taboo Topics Brands Need to Avoid in China
As anti-China sentiment is meeting China's rising nationalism head-on, new taboo topics have surfaced in China that international brands need to avoid. Read More
Reaching Your Audience in China Requires Culture and Authenticity
Luxury brands need to pay attention to their marketing strategies when reaching Chinese audiences, and this requires understanding culture and authenticity. Read More
David Beckham Bets on China’s Love for British Heritage with ‘New Vision’ for Kent & Curwen
The British brand chose Shanghai as one of three locations for the launch of the re-envisioned heritage collection. Read More
Interview: Victoria Beckham Talks China, Fashion, and Hong Kong Store Plans
The fashion designer talks to Jing Daily backstage at the International Woolmark Prize finals in Beijing about her new Hong Kong store and what China means for her brand. Read More
Jaguar’s High-Suspense David Beckham Campaign Boosts British Branding
The luxury carmaker was able to create a viral hit with the announcement of its new brand ambassador. Read More
Brand Beckham Gains Momentum In China
As Victoria Beckham uses her celebrity status to market her fashion label in China, Chinese consumers are expressing an equal interest in both her style and her personal life. Read More
Fashion And Football: Brand Beckham Sets Eyes On China
Having made promotional appearances last year in Hong Kong and Beijing, Victoria Beckham is reportedly set to make her biggest attempt at cracking mainland China later this month. Read More
