data

The 9th annual China Connect Paris conference is the largest European gathering of experts on Chinese consumer trends. This unique event reaches an audience of top-level Western marketing and digital decision-makers in luxury. Learn from and meet influential Chinese internet players, Greater China- and APAC-based marketers. Attendees will gain access to high-level insights and learnings ... Read More

Imported goods and international travel are key priorities among China's millennial consumers, according to a new survey by HSBC. Read More

For luxury brands aiming to up their China sales, it pays to use data to target the right consumer segments rather than taking a mass approach to marketing. Read More

The use of data and analytics is on the rise among retailers in China, who are using methods such as geospatial technology and path-to-purchase tracking. Read More

Digital developments, traveling Chinese shoppers, and millennials' preferences were among the crucial luxury marketing trends discussed at the recent International Luxury Conference 2015 in Seoul. Read More

"Big data" is the marketing buzzword of 2013, and a new interview with an expert from Acxiom aims to cut through the hype to see what it truly means for business success in China. Read More

"From bricks to clicks, the multi-channel experience is becoming the driver of growth," says Fashionbi CEO Simone Lovati in an interview with Jing Daily on the role of digital marketing in China's fashion industry. Read More

If you've ever wondered exactly how Chinese consumer studies arrive at their findings, a new video by Thoughtful China takes an in-depth look at several experts' methodologies. Read More