data
Who the Devil Wears Gucci? Why the Luxury Brand’s Relaunch Carries Markers of Success
There aren’t many examples of luxury brands being proverbial phoenixes, but Gucci has most new luxury attributes to make it back big this year. Read More
Could Your Next Job In Luxury Be In Circularity?
Today's luxury jobs have been around data, digital and diversity, tomorrow could be about circularity and Chinese consumers will ensure that happens. Photo: Courtesy of C2H4LosAngeles. Read More
China Connect Paris 2019 – The Experience Economy
The 9th annual China Connect Paris conference is the largest European gathering of experts on Chinese consumer trends. This unique event reaches an audience of top-level Western marketing and digital… Read More
China’s Urban Millennial Spending Habits Show Global Outlook
Imported goods and international travel are key priorities among China's millennial consumers, according to a new survey by HSBC. Read More
Op-Ed | When It Comes to Luxury Advertising in China, It’s Time to Think Small
For luxury brands aiming to up their China sales, it pays to use data to target the right consumer segments rather than taking a mass approach to marketing. Read More
China’s Retailers Embrace Big Data Revolution
The use of data and analytics is on the rise among retailers in China, who are using methods such as geospatial technology and path-to-purchase tracking. Read More
5 Key Ways Luxury Can Adapt to How Chinese Consumers Shop Now
Digital developments, traveling Chinese shoppers, and millennials' preferences were among the crucial luxury marketing trends discussed at the recent International Luxury Conference 2015 in Seoul. Read More
How To Put Big Data To Work For Your Brand In China
"Big data" is the marketing buzzword of 2013, and a new interview with an expert from Acxiom aims to cut through the hype to see what it truly means for… Read More
Fashionbi CEO: Why China Is Top Digital Marketing Hot Spot
"From bricks to clicks, the multi-channel experience is becoming the driver of growth," says Fashionbi CEO Simone Lovati in an interview with Jing Daily on the role of digital marketing… Read More
How Do China Market Researchers Acquire Their Data?
If you've ever wondered exactly how Chinese consumer studies arrive at their findings, a new video by Thoughtful China takes an in-depth look at several experts' methodologies. Read More
