dao insights
SK-II Launches Olympic-Standard AR Battle for Female Empowerment
An animated series of films by SK-II tells the stories of six well-known female Olympians, starting with Chinese swimmer Liu Xiang. Read More
Dior’s Guochao Menswear Collection Avoids Cultural Clichés
Dior has become one of the few Western luxury brands to embrace the guochao trend by combining traditional Chinese culture with modern style. Read More
Pepsi’s Peachy Tune With Li Xian Takes Off On Weibo
A recent Pepsi initiative shows how each Chinese social media platform offers its own unique ways of creating content and promoting campaigns. Read More
