Daniel Lee
Burberry’s return to Britishness wins in China with sales up almost 50%
The brand’s heritage outerwear and handbags are back in style with Chinese consumers, with sales up 46% year over year. Looks like Burberry’s bet on Daniel Lee is paying off. Read MoreWhat’s Next For Burberry After Daniel Lee’s Strong Debut?
Burberry needs a clear narrative to better connect with younger consumers as it seeks to balance tradition and innovation under a new creative head. Read MoreWhat’s Old Is New Again: Burberry, Balenciaga Return To Roots As Luxury Leans Into Heritage
After years of interchangeable sans serif logos, luxury fashion brands are returning not only to traditional branding, but to their roots. Read MoreLondon Fashion Week Fall 2023: Burberry And JW Anderson Look Back With Pride
Big names on the LFW calendar scaled back their collections this season and focused on streamlined sartorial silhouettes and flora and fauna-themed runways. Read MoreDaniel Lee Unveils Peek Of Things To Come At Burberry
Burberry is earning praise for its return to heritage under Daniel Lee’s direction. With a new team at the top, will the British heritage brand chart a different path in… Read MoreThe Great Resignation? Fashion CEOs And Creative Directors That Exited In 2022
Prada, Adidas, and Gucci are just a few of the companies that have shaken up their leadership teams this year. Can you keep up with who’s gone where? Read MoreGoodbye Tisci, Hello Lee: A New Era At Burberry Has Begun
Daniel Lee has been appointed as the British fashion house’s chief creative officer. How will luxury’s biggest market respond to the change? Read MoreWhat’s Next for Bottega Veneta?
Bottega Veneta and creative director Daniel Lee surprised the fashion world by ending their collaboration. Here’s what the brand did right and wrong. Read MoreWill China Buy Bottega Veneta Without Daniel Lee?
Daniel Lee’s unique vision boosted Bottega Veneta’s visibility in China. But will his shocking departure cause brand damage? Read MoreWhat Brands Can Learn From Bottega Veneta’s Reinvention
In 2008, Bottega Veneta saw the writing on the wall and made changes to appeal to millennial and Gen-Z shoppers. Did it work? Read More