cyber monday
Can Black Friday 2021 Keep Up With Singles’ Day?
Compared to the shopping marathon that is Singles’ Day, Black Friday comes up short in many aspects. Will it ever evolve? Read More
E-commerce vs. Brick and Mortar: Which Wins the Holiday Season?
When marketing luxury in China, is e-commerce or brick and mortar more important? It depends on how you tailor them for today's Chinese consumers. Read More
The World’s Biggest Shopping Festival Shows The Chinese Shopper Still Loves America
The Chinese passion for American brands carries particular significance this year. Brands such as Apple, Nike, Adidas and Estée Lauder sold well. Read More
China to Overtake U.S. Fashion Market for First Time: McKinsey & BoF Report
Here are the top 5 predictions for the Chinese market from the State of Fashion 2019 report by McKinsey & Company and the Business of Fashion (BoF). Read More
China’s Singles’ Day Sales Smash Records—but What’s Next?
China's Alibaba scored a record-breaking sales at this year's Singles' Day. What brands and retailers can learn from it? Read More
Marketing Tips For China’s Upcoming Singles’ Day, AKA The World’s Biggest E-Commerce Event
Halfway between Golden Week and Christmas, China's Singles' Day netted more revenue than the United States' Black Friday and Cyber Monday last year. Read More
