customization
Customization in China: What Brands Can Do
China’s passion for customization is deeper than a personal branding fad and more as a movement that’s here to stay. Read More
Business of Fashion’s CEO Amed on China’s Style Tribes of the Future
Jing Daily caught up with Business of Fashion CEO Imran Amed ahead of the release of its State of Fashion 2019 report, co-authored with McKinsey & Company. Read More
4 Smarter Ways Luxury Brands Are Offering Custom Designs
Exclusivity has always been a core tenant of luxury. However, luxury brands are struggling to find the balance between sales and individualism. Read More
Choice Matters for Chinese Luxury Travelers
Chinese jet-setters are looking for individually-tailored, exotic experiences from which they can take unique memories and local knowledge home. Read More
Are Chinese FIT Travelers the Next Opportunity for Luxury Brands?
Chinese FIT travelers are becoming more and more significant. Firms need to adapt to these new travelers or risk being left behind. Read More
3 Tips from Nike’s Customizable Sneaker Service That’s Fast-Growing in the China Market
Nike sees its future in over 350 million tech-savvy Chinese millennials, who are demanding uniqueness as well as unique shopping experiences. Read More
Bespoke Catches On With China’s Luxury Consumers
Brands were all about customization at a recent Beijing luxury exhibition as Chinese buyers demand personalized touches. Read More
Gucci Goes Local For Chinese New Year, Chases Little Emperors
Gucci makes a subtle overture to the China market with its limited-edition Chinese New Year luggage tags, imprinted with one of two auspicious golden characters and crafted in blue or… Read More
10 Shades Of Red (Leather): A Look Back At The Beijing Auto Show
From chrome-covered purple Bentleys to hot pink Lamborghinis, a car culture, similar to that found in sprawling Los Angeles, has certainly started to develop in Beijing. Read More
Limited-Edition Bentley Zagato To Make China Debut
Currently focused on inland Chinese expansion, the British ultra-luxury automaker Bentley is set to debut its limited-edition Zagato collaboration in China, setting aside two customized vehicles out of nine globally… Read More
