customer service
The New Game of Luxury: Gen Z in China
Although Gen Zers contribute to less than 20 percent of luxury spending worldwide, they are critical in influencing the preferences of older consumers. Read More
Luxury Lives on During China’s Latest Lockdowns
As lockdowns shutter regions in China, luxury brands are exploring new ways of reaching high-value customers during this difficult time. Read More
Molekule and Herman Miller: Two Different Lessons About Digital Luxury
Recently, Jing Daily columnist Daniel Langer made two different online luxury purchases. How did they go? Very differently, it seems. Read More
Why Consumer Breakups Are Luxury’s Costliest Mistake
After years of loyalty, one bad interaction is enough to cause a terrible brand breakup, so luxury brands must be vigilant about their customer journey. Read More
Death by a Thousand Cuts: The Financial Perils of Bad Luxury Choices
When analyzing underperforming luxury brands, the same themes recur — too much focus on internal matters and not enough on consumer connections. Read More
‘Luxury’ Is in the Product, Right? Wrong
Brands are extremely confident about charging enormous premiums for their products. But if a customer doesn’t feel valued, no luxury is experienced. Read More
4 Reasons To Invest In Physical Luxury Stores
The global pandemic provided a surge in e-commerce shopping, but there are signs that traditional luxury spaces are gaining in importance again. Read More
How to Reduce Dropshipping Risks In 2021
Dropshipping — when a seller produces orders without keeping goods in stock — is growing globally, but there are several traps dropshippers must avoid. Read More
Why Luxury Is Not About Best-In-Class Experiences
If a luxury brand creates category experiences and not branded experiences, it will become predictable and interchangeable. Read More
Luxury Is A New Game. These Are The New Rules
The pandemic has reshuffled the luxury industry's deck. But brands that hope the game will return to "normal” are in for a rude awakening. Read More
