customer journey
Luxury Experiences Are Redefined in the Metaverse
Given the changing demographics of the global luxury market, brands that want to stay relevant will need to utilize the metaverse — or fade away. Read More
Why Digital Reinvention Is Luxury’s Next Big Game Changer
A real luxury experience is when the customer feels something exceptional. That’s why brands must provide true luxury through their digital touchpoints. Read More
The New Digital Paradigm For Luxury Brands In China
A large part of China’s luxury sales now happen digitally, thanks to a new set of rules that every luxury brand must know. Read More
Why Consumers Break Up With Luxury Brands
Consumers buy luxury brands because they fall in love with them, but if brands break their trust, they will commit to never buy that brand again. Read More
