customer data
Beijing Algorithm Crackdown Favors Chinese Consumers
Chinese authorities just announced that algorithms used by technology firms should uphold core socialist values. But will this affect luxury marketing? Read MoreWill Facial Recognition Limitations Hurt China’s New Retail?
China’s highest court has established clear limitations on how businesses can use facial recognition technology, which could affect luxury sales. Read MoreChina’s Tech Crackdown Takes A New Victim: Rideshare App Didi
Chinese rideshare company Didi started the week with a $4.4 billion initial public US offering but saw its 25 mobile apps deleted days later. Read More4 Ways Western Luxury Brands Can Localize China Retail
Retailers have replaced universal approaches with personalized experiences and customized products. These are four ways luxury brands can localize in China. Read MoreHow Brands Can Tap Into China’s Booming Streetwear Trend
Spending on streetwear in China is nearly quadruple that of non-streetwear apparel. How can Western brands win over the country’s cool cultural consumers? Read MoreWhy Luxury Brands Must Get Personal
Luxury brands already provide a range of personalization services. But they need to get more personal with their customers — both online and off. Read MoreAre Daigous Tanking China’s Luxury E-Commerce?
COVID-19 has made China’s online flagship stores a new focus for luxury. But with this shift, have daigous gone from minor annoyance to major hindrance? Read MoreShould Luxury Brands Target Lower-Tier Cities?
In the past, luxury brands only focused their growth strategies on China’s colossal tier-1 cities. But now they’re looking well beyond Beijing and Shenzhen. Read MoreWhy Do Luxury Businesses Fail in China? Study the Data
Based on data analytics, Dr. Daniel Langer identified three reasons why some luxury brands' businesses have not yet taken off in China. Read More10 Lessons from China’s Dominant E-Commerce Game
The latest report by Boston Consulting Group reveals 10 key reasons that China is beating the West in the e-commerce industry. Read More