Culture
Webinar: How Collaborations Are Defining Experiences in China
China’s Gen Z and millennial consumers seek novel products that stand out from the crowd, fueling a rapidly evolving culture of innovative “mega-collaborations” between brands. While many brand pairings may appear extreme or even bizarre, such items are widely talked about, and their freshness and limited-time appeal can tempt young consumers to at least try ... Read More
What Overseas Tourism Brands Can Learn from China’s Recovery
Since late spring, China’s domestic travel market has been a positive example of how tourism can recover post-COVID-19. As overseas destinations look ahead to welcoming back Chinese visitors, the “What Overseas Tourism Brand Can Learn from China’s Recovery” webinar — hosted by Jing Travel and Dragon Trail Interactive — will share what Chinese destinations, cultural ... Read More
Jing Travel x Dragon Trail Webinar: H1 2019 Chinese Travel & Digital Trends
This month, Dragon Trail Interactive is partnering with Jing Travel to present the biggest developments in Chinese outbound tourism, digital trends, and WeChat travel marketing since the start of 2019. We’ll look at the biggest news stories and top destinations for Chinese outbound tourism this year, as well as the most important travel marketing and ... Read More
Luxury Design Craftsmanship Summit 2019
Elevate Design and Craftsmanship A remarkable networking event in Porto, Portugal with a lively debate for creative minds, designers, artisans and brands, to explore the increasingly crucial nexus between design and luxury that are injecting new verve into the craftsmanship world. Each edition brings an immersive experience through a live showcase to unveil the behind-the-scenes ... Read More
Oriental Impressions: The Third Annual T China International Style Conference
Chengdu IFS (Chengdu International Finance Square) and T China: The New York Times Style Magazine jointly organized the third-annual T China International Style Conference. The conference’s goal is to discuss the spread and development of Oriental style around the world, and to investigate how to make style a defining part of our lives rather than an ... Read More
Anonymous Chinese Employees on Why Western Brands Fumble When Marketing in China
Balancing a global brand’s image with a culture’s local taste is a delicate game, one that requires expert opinions. Read More
Chinese Travel Report I: Young Travelers Want Local Over Luxury
Culture is reigning over high-end, brand-name shopping sprees for China’s millennial and Gen-Z wanderlust. Read More
Opinion: Heritage is Hip With Chinese Millennials
The founders of China luxury marketing consultancy The Chinese Pulse ask what brands can learn from the trend Read More
Chinese Artists Recognized for Role in Luxury Marketing
A new prize honors artists working with luxury brands. Among the nominees, five collaborations were especially impactful in China. Read More
For Stakeholders, China Presence is Crucial, Revenue is Not
Success in the China market can be incredibly elusive for a host of reasons, whether it be a fundamental misunderstanding of Chinese consumer culture or the support different Chinese state bodies give to domestic firms. Read More
