cultural experiences
Are Exhibitions the Golden Ticket for Heritage Brands to Reach High-End Chinese Consumers?
For high-end luxury brands, exhibitions are a smart approach in China that blend an emotional experience while organically adding value to the brand. Read More
How Splurging Chinese Students Spell Big Bucks for Luxury Brands
Chinese overseas students, who are increasingly wealthy and keener to splash and spend their (parents’) cash, represent a huge opportunity for brands. Read More
Museum-Retail Complex Latest Bid to Attract Chinese Millennials to Hong Kong
A millennial-focused museum-retail complex will be at the heart of Hong Kong's new Victoria Dockside development as the city reinvents itself for a new era. Read More
