cultural collaborations

Marketing
Luxury Mahjong Without Cultural Appropriation
Avery Booker | Share
The Mahjong Line controversy shows that without the right context and intention, attempts at cultural adaptations can turn into appropriation. Read More
Marketing
Behind Perfect Diary’s Winning Cultural Collaboration Strategy
Richard Whiddington | Share
Perfect Diary is known for a nimble digital footprint — capturing Millennial and Gen Z hearts in the frenetic four years since launching. Read More

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Index Level	Daily Change	% Change
257.37	+$1.27	0.5%

LVMH	Kering	Richemont
-$3.85	-$2.25	-$0.37

Luxury Mahjong Without Cultural Appropriation

Behind Perfect Diary’s Winning Cultural Collaboration Strategy

Your China Cheat Sheet