cultural capital
From boom to uncertainty: Luxury brands face uphill battle as China’s growth slows
Economic downturns, while challenging, offer brands an opportunity to reflect and reinvent themselves. Here are three strategies for navigating China's tricky terrain. Read More
The Rolex method: Unleashing pricing potential through powerful brand storytelling
Many luxury brands are leaving a significant amount of money on the table because they don't know how to price. Here's how Rolex gets clients to pay its significant premiums. Read More
Why The Principles Of Premium And Luxury Marketing Are Changing
Rather than highlight their brand origin, it's more important for luxury brands to develop full clarity on the specific role they play in their clients' lives. Read More
Why Luxury Brands Need To Create Cultural Capital To Stay Relevant
In the face of fast-changing tech, brands need to create meaningful and relevant connections with consumers. Here’s how they can do it. Read More
What Luxury Really Means In 2023
The question I probably get most often is: what is luxury? And a term I hear at least once a week in meetings is about the new luxury. This shows… Read More
