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cultural approriation

  • Marketing

    Loewe Sets The Bar For Chinese Cultural Marketing

    Wenzhuo Wu  |   Share
    Loewe’s Spring 2023 campaign inspired by Chinese ceramics was well received by Chinese netizens. What can global brands learn from the Spanish house? Read More
  • Fashion

    First Skirts, Now Paintings: Dior Faces More Copycat Accusations In China

    Lisa Nan  |   Share
    For the second time in one month, Dior has been accused of cultural appropriation by Chinese netizens. Will the controversy escalate further? Read More
  • Marketing

    4 Ways Western Luxury Brands Can Localize China Retail

    Adina-Laura Achim  |   Share
    Retailers have replaced universal approaches with personalized experiences and customized products. These are four ways luxury brands can localize in China. Read More
  • Fashion

    Why China’s Hanfu Trend Won’t Cool Down

    Jiaqi Luo  |   Share
    Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. But can brands tap into this trend? Read More
  • Marketing

    Using Red In Your CNY Campaign? Here’s How To Avoid Clichés

    Jiaqi Luo  |   Share
    Luxury brands often botch their China marketing by using the culturally-loaded color red incorrectly. Yet, there are ways to use the color appropriately. Read More
  • Marketing

    Luxury Mahjong Without Cultural Appropriation

    Avery Booker  |   Share
    The Mahjong Line controversy shows that without the right context and intention, attempts at cultural adaptations can turn into appropriation. Read More
  • Burberry’s Weird Chinese New Year Tribute Stirs Controversy

    Yiling Pan  |   Share
    Burberry’s Chinese Lunar New Year tribute draws online controversy over creepy fashion shots that shows a lack of understanding of CNY culture. Read More

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 09/22/2023

Index LevelDaily Change% Change
257.37+$1.270.5%
LVMHKeringRichemont
-$3.76-$2.27-$0.4
View Index

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