cultural approriation
4 Ways Western Luxury Brands Can Localize China Retail
Retailers have replaced universal approaches with personalized experiences and customized products. These are four ways luxury brands can localize in China. Read More
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. But can brands tap into this trend? Read More
Using Red In Your CNY Campaign? Here’s How To Avoid Clichés
Luxury brands often botch their China marketing by using the culturally-loaded color red incorrectly. Yet, there are ways to use the color appropriately. Read More
Luxury Mahjong Without Cultural Appropriation
The Mahjong Line controversy shows that without the right context and intention, attempts at cultural adaptations can turn into appropriation. Read More
Burberry’s Weird Chinese New Year Tribute Stirs Controversy
Burberry’s Chinese Lunar New Year tribute draws online controversy over creepy fashion shots that shows a lack of understanding of CNY culture. Read More
