CSR
Op Ed: Is CSR The Key To Surviving COVID-19?
With many companies failing, it’s reasonable to wonder if they can truly commit to CSR. But COVID-19 is actually reinforcing the need for it. Read More
Kering Wants to End Violence Against Women
For the past decade, Kering Foundation has supported programs and initiatives that address problems such as toxic masculinity and violence against women. Read More
Dissecting the 10 Best Luxury WeChat Campaigns
Curiosity China’s Alexis Bonhomme discusses 10 luxury brand case studies that demonstrate the best practices emerging on WeChat. Read More
Campaign Spotlight: Toms Combines CSR and Selfies for ‘One Day Without Shoes’
Toms is targeting China's young CSR-minded consumers with new features in its "One Day Without Shoes" social media campaign, where supporters of the brand upload barefoot photos to help kids in need. Read More
Kering: Sustainability is a ‘Business Imperative’ for Global Luxury Industry
Jing Daily talks to the global luxury conglomerate's head of sustainability Marie-Claire Daveu about why sustainability and social responsibility are "essential" to its success—especially in China. Read More
What’s Behind Luxury’s ‘Brand Value’ Slump in China
A new report on the world's most valuable brands finds that luxury is in a slump thanks to China's luxury slowdown and a re-definition of what "luxury" means to many consumers. Read More
China’s 382 Million Millennials Demand Corporate Social Responsibility
This enormous group of young Chinese consumers expects the brands they're buying to be socially engaged and ready to make a difference. Read More
Diageo Latest Brand To Enter Luxury’s Social Responsibility Upsurge
The London-based premium drinks company launches a project to empower Chinese women in response to Chinese consumers' growing interest in businesses' philanthropic activities. Read More
Yoox China x Naomi Campbell: Fashion With A Cause
To commemorate its launch in China, Milan-based designer discount e-commerce site Yoox recently teamed up with British supermodel Naomi Campbell and her not-for-profit charitable initiative, Fashion for Relief. Read More
Shanghai Tang Gets Charitable With “Save China’s Tigers” Collection
Get ready to coo over Shanghai Tang’s newest furry additions: Shang Yi and Tang Yi, two male tiger cubs the Hong Kong-bred brand recently adopted to continue its commitment to the Save China's Tigers charity organization. Read More
