CSR
Why Elderly Content Is Trending in China
For this year’s Double Ninth Festival on October 14, a clear trend had many brands showcasing how their products could directly benefit aging consumers. Read More
Is There an Opportunity for Adaptive Fashion in China?
'Inclusivity' has become a hot buzzword in most luxury marketing campaigns in China. Yet, consumers with disabilities are still underrepresented there. Read More
Can Henan Relief Help Burberry, Big Tech Bounce Back From Backlash?
As the death toll in Henan rises, big tech and luxury brands have jumped to the rescue — saving their own skin in the process. Read More
How Luxury Brands Can Earn Green By Going Green In China
Today, nearly all luxury brands have launched sustainability initiatives. But to succeed, they need to become “Greenovators,” not followers. Read More
Op Ed: Is CSR The Key To Surviving COVID-19?
With many companies failing, it’s reasonable to wonder if they can truly commit to CSR. But COVID-19 is actually reinforcing the need for it. Read More
Kering Wants to End Violence Against Women
For the past decade, Kering Foundation has supported programs and initiatives that address problems such as toxic masculinity and violence against women. Read More
Dissecting the 10 Best Luxury WeChat Campaigns
Curiosity China’s Alexis Bonhomme discusses 10 luxury brand case studies that demonstrate the best practices emerging on WeChat. Read More
Campaign Spotlight: Toms Combines CSR and Selfies for ‘One Day Without Shoes’
Toms is targeting China's young CSR-minded consumers with new features in its "One Day Without Shoes" social media campaign, where supporters of the brand upload barefoot photos to help kids… Read More
Kering: Sustainability is a ‘Business Imperative’ for Global Luxury Industry
Jing Daily talks to the global luxury conglomerate's head of sustainability Marie-Claire Daveu about why sustainability and social responsibility are "essential" to its success—especially in China. Read More
What’s Behind Luxury’s ‘Brand Value’ Slump in China
A new report on the world's most valuable brands finds that luxury is in a slump thanks to China's luxury slowdown and a re-definition of what "luxury" means to many… Read More
