Crocs
The Power Of Personalization: Crocs-Mania Sweeps China
The chunky Crocs Classic Clog is now one of Chinese Gen Z’s top fashion items. Here’s why. Read More
From ‘Bella Hadid Style’ To Clogcore: A Guide To 2023’s Chinese Social Media Fashion Trends
TikTok fashion trends have spilled over into China, and local fashionistas are having a field day with different styles. Which brands are benefiting the most? Read More
The Birth Of China’s Cultural Opinion Leaders
A new generation of creative tastemakers have emerged, called Cultural Opinion Leaders (COLs). Are they China’s next big influencers? Read More
Crocs Announces Commitment To Become A Net-Zero Company By 2030
Crocs announced its commitment to becoming a net-zero company by 2030. Will more fashion companies catch up with this leading sustainability player? Read More
How Luxury Took Over Memes
The ability to become a trending topic is the ultimate prize, and meme-worthy fashion is the fastest and easiest way to the top. Read More
Still Gimmicky in the US, F&B + Brand Collaborations Gain Acceptance in China
Food & beverage and brand collaborations, which have been gaining popularity internationally, are taking off in China in a wide array of formats. Read More
