crm
Creating Community Content to Influence Chinese Customers
“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More
Act Or Die! Luxury Brands Should Always Have A Sense Of Urgency
For luxury brands, an action that doesn’t lead to an advantage isn’t simply inaction — it’s a negative action. In an era of disruption, urgency is needed. Read More
Coronavirus Could Send Hong Kong into a Deeper Recession
Protests and now the coronavirus have continued to segregate mainland China from Hong Kong, forcing brands to rethink their roles in both markets. Read More
Selling to Millennials and Gen Z in China: You are Only as Good as Your Last Experience!
In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More
Why Most Luxury Brands Fail with Chinese Millennials
Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately. Read More
The Hidden Power of WeChat Social CRM: What You Need To Know
Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More
What AI Can Do for Luxury Brands: Interview
In an experience economy, luxury brands need to understand what artificial intelligence (AI) can really do to their businesses right now. Read More
Luxury Is Love: 3 Implications for Luxury Brands to Be Successful in China
To truly succeed in China, luxury brands need to inspire their customers and get them to fall in love with the products and brand image. Read More
How Sotheby’s Combined Stats with Stature to Find Online Success
As Sotheby's has grown into an online marketplace, the company has much greater precision in terms of planning, pricing, and curating shows. Read More
Opinion: Get on Board with Chinese Luxury Spenders – or Miss the Boat
Doubters of the strength of Chinese luxury spenders are still stuck far in the past. Read More
