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Doubters of the strength of Chinese luxury spenders are still stuck far in the past. Read More

As use of WeChat's mini-program continues to boom, here are five golden rules for luxury brands looking to take advantage of the application. Read More

Do you believe that marketing costs in China should be cheaper than in the West? Here are a number of industry experts to share why you might need a larger budget than you think. Read More

Here are the five most important digital transformation trends that adopted by the high-end department stores in China in 2017. Read More

L2’s latest report illustrates why the social media platform doesn’t lend itself to viral marketing. Read More

Chinese consumers, with their rising incomes and fickle behavior, were the subject of a panel debate at Shanghai's Brand Summit China. Read More

The 'Race Against Time' WeChat campaign by Roger Dubuis and Pirelli featured an exclusive watch made of Pirelli tires and lasted an auspicious 8,888 minutes. Read More

Tencent is catching up with Alibaba's 'new retail' lead in offering an online-to-offline commerce solution that integrates WeChat and mini programs. Read More

From O2O and KOLs, to gamification and Moments ads, here's how luxury brands are using WeChat to reach China's digital natives. Read More

Smaller high-end brands like O'Quirey are turning to WeChat to increase brand awareness and provide better tailored customer service in China. Read More