crm

In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately. Read More

Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More

In an experience economy, luxury brands need to understand what artificial intelligence (AI) can really do to their businesses right now. Read More

To truly succeed in China, luxury brands need to inspire their customers and get them to fall in love with the products and brand image. Read More

As Sotheby's has grown into an online marketplace, the company has much greater precision in terms of planning, pricing, and curating shows. Read More

Doubters of the strength of Chinese luxury spenders are still stuck far in the past. Read More

As use of WeChat's mini-program continues to boom, here are five golden rules for luxury brands looking to take advantage of the application. Read More

Do you believe that marketing costs in China should be cheaper than in the West? Here are a number of industry experts to share why you might need a larger budget than you think. Read More

Here are the five most important digital transformation trends that adopted by the high-end department stores in China in 2017. Read More