crm

“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More

For luxury brands, an action that doesn’t lead to an advantage isn’t simply inaction — it’s a negative action. In an era of disruption, urgency is needed. Read More

Protests and now the coronavirus have continued to segregate mainland China from Hong Kong, forcing brands to rethink their roles in both markets. Read More

In China, selling to millennials and generation Z means selling to digital natives who will interact with the brand mainly digitally. Read More

Despite the strong growth rate of the luxury market in China, most brands still fail to address Chinese Millennials appropriately. Read More

Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More

In an experience economy, luxury brands need to understand what artificial intelligence (AI) can really do to their businesses right now. Read More

To truly succeed in China, luxury brands need to inspire their customers and get them to fall in love with the products and brand image. Read More

As Sotheby's has grown into an online marketplace, the company has much greater precision in terms of planning, pricing, and curating shows. Read More

Doubters of the strength of Chinese luxury spenders are still stuck far in the past. Read More