Cristiano Ronaldo
LV Campaign Taps Messi And Ronaldo As Qatar World Cup Kicks Off. Should More Luxury Brands Get In The Game?
The FIFA World Cup has just kicked off in Qatar, and China’s obsession for the sport represents a goal that luxury brands can’t afford to ignore. Read More5 Reasons Brands Can Win in China With Sports Stars
Luxury brands have worked with elite athletes for decades, but China’s demographics have moved the goalposts on this strategy. Jing Daily explains why. Read More